World Mobile Handsets Markets

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The uptake of mobile phones has been nothing short of phenomenal, and the trend is expected to continue in the years to come. The market has nearly doubled in number of units from 2002-2004, but average price per unit (ASP) is down 7.0 percent per year in the same time period. Growth is expected to continue to be driven by replacement and upgrade sales in more developed markets and by new subscriber growth in developing mobile markets, as well as the wide-spread commercialization of 3G devices in the second half of 2005.

Table of Contents

World Mobile Handsets Markets, World Mobile Handsets MarketsExecutive SummaryIntroductionHandset Market Metrics 2004Global OverviewRegional Handset Market Share DiscussionRegional Handset Market Share change 2002-2004 Market Metric: UnitsVoice Service Dominates Globally; But is even more Crucial in the U.S.From First Generation to 3GUsage of Mobile Devices for Communication other than VoiceDrivers and Restraints and ChallengesDriversRestraintsChallengesMarket Size and ShareMarket Size 2002-2004 in Shipments; Revenue and Average Price Per Unit2004 Market Share by Units; WorldMarket Share by Revenues for 2004Market Share Others: Revenues for 2004Comparison of Top 6 vendors and Rest of Market for 2004Average Price per Unit 2004 Top 6 VendorsHardware Issues: Semiconductor Industry Chipset Market share for 2004Telecom Revenue 2004-2009 Regional EffectRegional Market Share by Technology in UnitsReplacement Share and Replacement Rate 2000-2004 with 2005 EstimatedU.S Wireless Communications Market Forecasts 2004-2010 for Revenue; Subscribers; and ARPUKey Five Carriers in U.S. Offerings by Price RangeU.S. Carrier Price Offerings; Market share by handsets for major CarriersU.S. Free Phone Segment for Nationwide Carriers$25-50 phones in the U.S. Tied to the Nationwide Carriers$50-100 Phones in U.S.$100-150 Phones U.S.$150-250 Phones U.S.Smart Phone Offerings U.S.Software InsightsPDA Market insightsVendor ProfilesNokia OverviewNokia Performance Metrics 2002-2004 Units; Revenue; and Average PriceNokia Regional SalesNokia High End PhonesNokia Business PhonesNokia Smart PhonesNokia Messaging devicesMotorola OverviewMotorola Metrics 2002-2004 Units; Revenue; and Average PriceMotorola Regional SalesMotorola 2005 Flip DevicesMotorola 3G Designs that are Sleek and CurvyMotorola PDASamsung OverviewSamsung Metrics 2002-2004 Units; Revenue; and Average PriceSamsung D500 GSMSamsung Sliders and Flip Phones Samsung PDA and Other High End ModelsSiemens OverviewSiemens Metrics 2002-2004 Units; Revenue; and Average PriceSiemens: Next Generation DevicesSiemens: MMS and Camera Phone Siemens: MMS Focused DevicesLG OverviewLG electronics Metrics 2002-2004 Units; Revenue; and Average PriceLG: CDMA PhonesLG: GSM PhonesSony Ericsson OverviewSony Ericsson Metrics 2002-2004 Units; Revenue; and Average PriceSony Ericsson: CDMA PortfolioSony Ericsson: GSM 2005 PortfolioMarket ForecastForecast Discussion and Methodology Key Metrics:Forecast Pillars; the Global Handset market from 2002-2004Forecast DynamicsForecast 2005-2010 Data for Global Revenue; Handsets; and Average PriceForecast of Units; and Average price per unit; 2005-2010 ForecastForecast of Units; and Global Revenue 2005-2010Forecast of Global Revenue; and Average price per unit; 2005-2010 Weak Dollar Forecast Discussion and Chart of Global CurrenciesWeak Dollar Forecast 2004-2010Weak Dollar Forecast compared to Normalized Forecast 2004-2010; for Global Revenue and Average PriceForecast 2004-2010 Replacement versus Original or New User SalesForecast 2004-2010 by Regional Share for Percent of Handsets Shipped to RegionEnd User AnalysisEnd User Analysis OverviewEnd User Analysis Question 1: How long ago did you buy your current cellular phone?End User Analysis Question 2: Within how many months do you think you will buy your next cellular phone?End User Analysis Question 3: What was the top reason for the timing of your last cellular phone purchase?End User Analysis Question 4: What feature will be most important to you in looking for your next phone?End User Analysis Question 5: Did you receive your last cell phone from your carrier without any cash payment?Market StrategiesStrategy: Cost Cutting Strategy: Demographic Marketing; Device Life Manipulation; and Beyond the Free PhoneStrategy: Emerging MarketsFrost & Sullivan AwardsAwards OverviewMarket Leadership AwardProduct InnovationVertical Market Penetration Leadership Technology Leadership Award




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