4K Streaming Adoption will be Stalled by Bandwidth Rather than Hardware and Devices

4K Streaming Adoption will be Stalled by Bandwidth Rather than Hardware and Devices

Costs Drive Adoption and Content Owners cannot Afford the Bandwidth Costs Currently Assosicated with 4K Streaming

RELEASE DATE
22-Mar-2019
REGION
North America
Research Code: 9849-00-86-00-00
SKU: EM00323-NA-MR_22934
$1,500.00
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SKU
EM00323-NA-MR_22934
$1,500.00
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Description

4K and HEVC are exciting and the direction the market is headed towards, until AV1 takes their place. However, vendors, content owners and the media need to have realistic expectations of what is possible with 4K streaming and utilize accurate estimates when it comes to bitrates, costs, efficiencies, and Internet speeds. Based on the HEVC testing that had been done in the market, and the data Netflix has presented around its 4K encoding, the bitrates will not get down to 10Mbps to 12Mbps in the near future.

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Related Research
4K and HEVC are exciting and the direction the market is headed towards, until AV1 takes their place. However, vendors, content owners and the media need to have realistic expectations of what is possible with 4K streaming and utilize accurate estimates when it comes to bitrates, costs, efficiencies, and Internet speeds. Based on the HEVC testing that had been done in the market, and the data Netflix has presented around its 4K encoding, the bitrates will not get down to 10Mbps to 12Mbps in the near future.
More Information
No Index No
Podcast No
Author Dan Rayburn
Industries Entertainment and Media
WIP Number 9849-00-86-00-00
Is Prebook No
GPS Codes 9523-D1,9705-C1,9A3C-D1,9A3D-D1,9849-70