Asia-Pacific Mobile Services Market, Forecast to 2023

Asia-Pacific Mobile Services Market, Forecast to 2023

Future Monetization to Come from Business to Business (B2B) and New Innovative Services

RELEASE DATE
09-Apr-2019
REGION
Asia Pacific
Research Code: 9ABE-00-44-00-00
SKU: TE03875-AP-MR_23009

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Description

Revenue growth in Asia-Pacific will experience a CAGR of 2.0% during the period from 2018 to 2023, which indicates a slow rate of growth. As markets are saturating and competition is increasing, Mobile Network Operators’ (MNOs’) revenues and/or profit, especially from traditional core services, is declining. MNOs are under pressure to seek out new revenue streams that can be derived from innovative new services with reduced service costs. Frost & Sullivan undertook to study the activity of MNOs within the region in areas of business strategy, partnerships, enterprise and consumer products and services, as well as initiatives to reduce cost.


Research Highlights

The research found that the traditional services of operators are focused on the Business to Consumer (B2C) market. However, due to the decline in demographic and traffic dividends, the growth of consumer market has been decreasing, which is particularly evident in developed markets. This is driving MNOs to enter the enterprise and vertical industry. As a result, MNOs have increasingly launched services that cater to the needs and demands of enterprise customers such as cloud services, fleet management, and other services that offer efficiency and cost reduction solutions to enterprises. It is expected that from 2019 onward, there will be a shift of key focus areas from consumer to enterprise, with B2B services dominating the market. As 5G is more appealing to the enterprise segment, it will be a key driver for this shift.

Despite this, it was observed that MNOs are still focusing on maintaining the revenue stream from traditional services by modifying the services to match the digital society. The opportunity that digitalization of the industry ecosystem presents offers MNOs new revenue opportunities from innovative new service offerings. Additionally, as more businesses go digital, the demand for ICT end-to-end services by SMEs and enterprises will increase. Viewed from this angle, MNOs work to defend the monetization of traditional services even as they work to increase the revenue contribution from the enterprise segment.

The companies mentioned in this study include, but are not limited to, 34 mobile network operators from the 12 countries mentioned in this study. The countries covered include: Malaysia, Thailand, the Philippines, Indonesia, India, Vietnam, South Korea, Japan, Australia, Singapore, China, and New Zealand. The time frame covered in this study is from 2017 to 2023, of which the forecast period is from 2019 to 2023.

Key Issues Addressed

  • What are the trends in mobile services in Asia-Pacific?
  • What are the key focus areas for mobile network operators?
  • What will be the future sources of revenue for mobile network operators?
  • What are the key success factors for mobile network operators to maintain their profitability and growth?
  • What is the mobile services market outlook for 2019?

Author: Mei Lee Quah

Table of Contents

Key Findings

Market Definitions

Key Mobile Services Market Trends

Key Questions this Study will Answer

Consumer and Enterprise Service Forecast

Mobile Revenue Contribution by Service Forecast

Percent Revenue Forecast by Service Assumption and Discussion

Trends Impacting Mobile Network Operator Revenue

Trends Impacting Mobile Network Operator Revenue (continued)

Diversification Strategy

B2B Market

Supporting Government Initiative

4.5G

Partnerships

Implementation of 5G

Customer Experience

Key Trends Impacting the B2C Segment

Artificial Intelligence—B2C Segment

Home Broadband Services—B2C Segment

Mobile Data Services—B2C Segment

Roaming and International Travel Services

Security Services—B2C Segment

Key Trends Impacting the B2B/B2B2C Segment

eCommerce Platforms—B2B Segment

B2B Platform—B2B Segment

Internet of Things—B2B Segment

Internet of Things—B2B2C Segment

Gaming Services—B2B2C Segment

Digital Payment Services—B2B2C Segment

Rewards—B2B2C Segment

Virtual Reality and Augmented Reality—B2B2C Segment

Cross-Selling—B2B2C Segment

Business Model Transformation to B2B2X

B2B2X Case Study—NTT DoCoMo

Cost-reduction Strategy

Cost Reduction Strategy—Managed Services

Cost Reduction Strategy—NFV

Partnerships

Video Content

OTT Participants

Cross-industry Collaboration

Security Services

Cloud Services

Regional Associates

Mobile Services Market Outlook 2019

Managing the Strategic Transition from LTE to 5G

Managing the Strategic Transition from LTE to 5G (continued)

Managing the Strategic Transition from LTE to 5G (continued)

Growth Opportunity 1—Network Functions Virtualization

Growth Opportunity 2—Cloud Computing

Growth Opportunity 3—Cybersecurity

Growth Opportunity 4—Augmented and Virtual Reality

Strategic Imperatives for Success and Growth

The Last Word—Conclusion

The Last Word—3 Big Predictions

Legal Disclaimer

Malaysia—Celcom Product and Service Launches in 2017–2018

Malaysia—Maxis Product and Service Launches in 2017–2018

Malaysia—U Mobile Product and Service Launches in 2017–2018

Malaysia—Digi Product and Service Launches 2017–2018

Malaysia—Partnerships

Malaysia—Partnerships (continued)

Thailand—AIS Product and Service Launches in 2017–2018

Thailand—DTAC-Telenor Product and Service Launches in 2017–2018

Thailand—TrueMove H Product and Service Launches in 2017–2018

Thailand—Partnerships

The Philippines—Globe Product and Service Launches in 2017–2018

The Philippines—PLDT-Smart Product and Service Launches in 2017–2018

The Philippines—Partnerships

Indonesia—Telkomsel Product and Service Launches 2017–2018

Indonesia—Indosat Ooredoo and XL Axiata Product and Service Launches 2017–2018

Indonesia—Partnerships

India—Reliance Jio Product and Service Launches, 2018

India—Bharti Airtel Product and Service Launches, 2018

India—Vodafone-Idea Product and Service Launches 2017–2018

India—Partnerships

Vietnam—Viettel and Vinaphone Product and Service Launches 2017–2018

Vietnam—Partnerships

South Korea—LG U+ Product and Service Launches 2017–2018

South Korea—SK Telecom Product and Service Launches 2017–2018

South Korea—KT Product and Service Launches 2017–2018

South Korea—Partnerships

Japan—NTT DoCoMo and KDDI-au Product and Service Launches 2017–2018

Japan—Softbank Product and Service Launches 2017–2018

Japan—Partnerships

Australia—Optus and TPG Product and Service Launches 2017–2018

Australia—Telstra Product and Service Launches 2017–2018

Australia—Partnerships

M1 Product and Service Launches 2017–2018

StarHub Product and Service Launches 2017–2018

Singapore—Singtel Product and Service Launches 2017–2018

Singapore—Partnerships

China—China Mobile Product and Service Launches 2017–2018

China—China Telecom Product and Service Launches 2017–2018

China—Partnerships

New Zealand—Vodafone and 2Degrees Product and Service Launches 2017–2018

New Zealand—Spark Product and Service Launches 2017–2018

New Zealand—Partnerships

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
Revenue growth in Asia-Pacific will experience a CAGR of 2.0% during the period from 2018 to 2023, which indicates a slow rate of growth. As markets are saturating and competition is increasing, Mobile Network Operators’ (MNOs’) revenues and/or profit, especially from traditional core services, is declining. MNOs are under pressure to seek out new revenue streams that can be derived from innovative new services with reduced service costs. Frost & Sullivan undertook to study the activity of MNOs within the region in areas of business strategy, partnerships, enterprise and consumer products and services, as well as initiatives to reduce cost.--BEGIN PROMO--

Research Highlights

The research found that the traditional services of operators are focused on the Business to Consumer (B2C) market. However, due to the decline in demographic and traffic dividends, the growth of consumer market has been decreasing, which is particularly evident in developed markets. This is driving MNOs to enter the enterprise and vertical industry. As a result, MNOs have increasingly launched services that cater to the needs and demands of enterprise customers such as cloud services, fleet management, and other services that offer efficiency and cost reduction solutions to enterprises. It is expected that from 2019 onward, there will be a shift of key focus areas from consumer to enterprise, with B2B services dominating the market. As 5G is more appealing to the enterprise segment, it will be a key driver for this shift.

Despite this, it was observed that MNOs are still focusing on maintaining the revenue stream from traditional services by modifying the services to match the digital society. The opportunity that digitalization of the industry ecosystem presents offers MNOs new revenue opportunities from innovative new service offerings. Additionally, as more businesses go digital, the demand for ICT end-to-end services by SMEs and enterprises will increase.

More Information
No Index No
Podcast No
Author Mei Lee Quah
Industries Telecom
WIP Number 9ABE-00-44-00-00
Is Prebook No
GPS Codes 9702-C1,9705-C1,9657,9838-C1,9655,9A66-C1