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Asia-Pacific Mobile Services Market, Forecast to 2023
Future Monetization to Come from Business to Business (B2B) and New Innovative Services
09-Apr-2019
Asia Pacific
Market Research
Revenue growth in Asia-Pacific will experience a CAGR of 2.0% during the period from 2018 to 2023, which indicates a slow rate of growth. As markets are saturating and competition is increasing, Mobile Network Operators’ (MNOs’) revenues and/or profit, especially from traditional core services, is declining. MNOs are under pressure to seek out new revenue streams that can be derived from innovative new services with reduced service costs. Frost & Sullivan undertook to study the activity of MNOs within the region in areas of business strategy, partnerships, enterprise and consumer products and services, as well as initiatives to reduce cost.
Research Highlights
The research found that the traditional services of operators are focused on the Business to Consumer (B2C) market. However, due to the decline in demographic and traffic dividends, the growth of consumer market has been decreasing, which is particularly evident in developed markets. This is driving MNOs to enter the enterprise and vertical industry. As a result, MNOs have increasingly launched services that cater to the needs and demands of enterprise customers such as cloud services, fleet management, and other services that offer efficiency and cost reduction solutions to enterprises. It is expected that from 2019 onward, there will be a shift of key focus areas from consumer to enterprise, with B2B services dominating the market. As 5G is more appealing to the enterprise segment, it will be a key driver for this shift.
Despite this, it was observed that MNOs are still focusing on maintaining the revenue stream from traditional services by modifying the services to match the digital society. The opportunity that digitalization of the industry ecosystem presents offers MNOs new revenue opportunities from innovative new service offerings. Additionally, as more businesses go digital, the demand for ICT end-to-end services by SMEs and enterprises will increase. Viewed from this angle, MNOs work to defend the monetization of traditional services even as they work to increase the revenue contribution from the enterprise segment.
The companies mentioned in this study include, but are not limited to, 34 mobile network operators from the 12 countries mentioned in this study. The countries covered include: Malaysia, Thailand, the Philippines, Indonesia, India, Vietnam, South Korea, Japan, Australia, Singapore, China, and New Zealand. The time frame covered in this study is from 2017 to 2023, of which the forecast period is from 2019 to 2023.
Key Issues Addressed
- What are the trends in mobile services in Asia-Pacific?
- What are the key focus areas for mobile network operators?
- What will be the future sources of revenue for mobile network operators?
- What are the key success factors for mobile network operators to maintain their profitability and growth?
- What is the mobile services market outlook for 2019?
Author: Mei Lee Quah
Key Findings
Market Definitions
Key Mobile Services Market Trends
Key Questions this Study will Answer
Consumer and Enterprise Service Forecast
Mobile Revenue Contribution by Service Forecast
Percent Revenue Forecast by Service Assumption and Discussion
Trends Impacting Mobile Network Operator Revenue
Trends Impacting Mobile Network Operator Revenue (continued)
Diversification Strategy
B2B Market
Supporting Government Initiative
4.5G
Partnerships
Implementation of 5G
Customer Experience
Key Trends Impacting the B2C Segment
Artificial Intelligence—B2C Segment
Home Broadband Services—B2C Segment
Mobile Data Services—B2C Segment
Roaming and International Travel Services
Security Services—B2C Segment
Key Trends Impacting the B2B/B2B2C Segment
eCommerce Platforms—B2B Segment
B2B Platform—B2B Segment
Internet of Things—B2B Segment
Internet of Things—B2B2C Segment
Gaming Services—B2B2C Segment
Digital Payment Services—B2B2C Segment
Rewards—B2B2C Segment
Virtual Reality and Augmented Reality—B2B2C Segment
Cross-Selling—B2B2C Segment
Business Model Transformation to B2B2X
B2B2X Case Study—NTT DoCoMo
Cost-reduction Strategy
Cost Reduction Strategy—Managed Services
Cost Reduction Strategy—NFV
Partnerships
Video Content
OTT Participants
Cross-industry Collaboration
Security Services
Cloud Services
Regional Associates
Mobile Services Market Outlook 2019
Managing the Strategic Transition from LTE to 5G
Managing the Strategic Transition from LTE to 5G (continued)
Managing the Strategic Transition from LTE to 5G (continued)
Growth Opportunity 1—Network Functions Virtualization
Growth Opportunity 2—Cloud Computing
Growth Opportunity 3—Cybersecurity
Growth Opportunity 4—Augmented and Virtual Reality
Strategic Imperatives for Success and Growth
The Last Word—Conclusion
The Last Word—3 Big Predictions
Legal Disclaimer
Malaysia—Celcom Product and Service Launches in 2017–2018
Malaysia—Maxis Product and Service Launches in 2017–2018
Malaysia—U Mobile Product and Service Launches in 2017–2018
Malaysia—Digi Product and Service Launches 2017–2018
Malaysia—Partnerships
Malaysia—Partnerships (continued)
Thailand—AIS Product and Service Launches in 2017–2018
Thailand—DTAC-Telenor Product and Service Launches in 2017–2018
Thailand—TrueMove H Product and Service Launches in 2017–2018
Thailand—Partnerships
The Philippines—Globe Product and Service Launches in 2017–2018
The Philippines—PLDT-Smart Product and Service Launches in 2017–2018
The Philippines—Partnerships
Indonesia—Telkomsel Product and Service Launches 2017–2018
Indonesia—Indosat Ooredoo and XL Axiata Product and Service Launches 2017–2018
Indonesia—Partnerships
India—Reliance Jio Product and Service Launches, 2018
India—Bharti Airtel Product and Service Launches, 2018
India—Vodafone-Idea Product and Service Launches 2017–2018
India—Partnerships
Vietnam—Viettel and Vinaphone Product and Service Launches 2017–2018
Vietnam—Partnerships
South Korea—LG U+ Product and Service Launches 2017–2018
South Korea—SK Telecom Product and Service Launches 2017–2018
South Korea—KT Product and Service Launches 2017–2018
South Korea—Partnerships
Japan—NTT DoCoMo and KDDI-au Product and Service Launches 2017–2018
Japan—Softbank Product and Service Launches 2017–2018
Japan—Partnerships
Australia—Optus and TPG Product and Service Launches 2017–2018
Australia—Telstra Product and Service Launches 2017–2018
Australia—Partnerships
M1 Product and Service Launches 2017–2018
StarHub Product and Service Launches 2017–2018
Singapore—Singtel Product and Service Launches 2017–2018
Singapore—Partnerships
China—China Mobile Product and Service Launches 2017–2018
China—China Telecom Product and Service Launches 2017–2018
China—Partnerships
New Zealand—Vodafone and 2Degrees Product and Service Launches 2017–2018
New Zealand—Spark Product and Service Launches 2017–2018
New Zealand—Partnerships
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
The Frost & Sullivan Story
Value Proposition—Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy
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Research Highlights
The research found that the traditional services of operators are focused on the Business to Consumer (B2C) market. However, due to the decline in demographic and traffic dividends, the growth of consumer market has been decreasing, which is particularly evident in developed markets. This is driving MNOs to enter the enterprise and vertical industry. As a result, MNOs have increasingly launched services that cater to the needs and demands of enterprise customers such as cloud services, fleet management, and other services that offer efficiency and cost reduction solutions to enterprises. It is expected that from 2019 onward, there will be a shift of key focus areas from consumer to enterprise, with B2B services dominating the market. As 5G is more appealing to the enterprise segment, it will be a key driver for this shift.
Despite this, it was observed that MNOs are still focusing on maintaining the revenue stream from traditional services by modifying the services to match the digital society. The opportunity that digitalization of the industry ecosystem presents offers MNOs new revenue opportunities from innovative new service offerings. Additionally, as more businesses go digital, the demand for ICT end-to-end services by SMEs and enterprises will increase.
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Mei Lee Quah |
| Industries | Telecom |
| WIP Number | 9ABE-00-44-00-00 |
| Is Prebook | No |
| GPS Codes | 9702-C1,9705-C1,9657,9838-C1,9655,9A66-C1 |