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Future Monetization to Come from Business to Business (B2B) and New Innovative Services
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Revenue growth in Asia-Pacific will experience a CAGR of 2.0% during the period from 2018 to 2023, which indicates a slow rate of growth. As markets are saturating and competition is increasing, Mobile Network Operators’ (MNOs’) revenues and/or profit, especially from traditional core services, is declining. MNOs are under pressure to seek out new revenue streams that can be derived from innovative new services with reduced service costs. Frost & Sullivan undertook to study the activity of MNOs within the region in areas of business strategy, partnerships, enterprise and consumer products and services, as well as initiatives to reduce cost.
The research found that the traditional services of operators are focused on the Business to Consumer (B2C) market. However, due to the decline in demographic and traffic dividends, the growth of consumer market has been decreasing, which is particularly evident in developed markets. This is driving MNOs to enter the enterprise and vertical industry. As a result, MNOs have increasingly launched services that cater to the needs and demands of enterprise customers such as cloud services, fleet management, and other services that offer efficiency and cost reduction solutions to enterprises. It is expected that from 2019 onward, there will be a shift of key focus areas from consumer to enterprise, with B2B services dominating the market. As 5G is more appealing to the enterprise segment, it will be a key driver for this shift.
Despite this, it was observed that MNOs are still focusing on maintaining the revenue stream from traditional services by modifying the services to match the digital society. The opportunity that digitalization of the industry ecosystem presents offers MNOs new revenue opportunities from innovative new service offerings. Additionally, as more businesses go digital, the demand for ICT end-to-end services by SMEs and enterprises will increase. Viewed from this angle, MNOs work to defend the monetization of traditional services even as they work to increase the revenue contribution from the enterprise segment.
The companies mentioned in this study include, but are not limited to, 34 mobile network operators from the 12 countries mentioned in this study. The countries covered include: Malaysia, Thailand, the Philippines, Indonesia, India, Vietnam, South Korea, Japan, Australia, Singapore, China, and New Zealand. The time frame covered in this study is from 2017 to 2023, of which the forecast period is from 2019 to 2023.
Key Issues Addressed
Author: Mei Lee Quah
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