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Adopting Multi-Pronged Strategy for Success, Volvo Targets Modular Platforms, Alternative Powertrains, and SUV Portfolio to Reach 800,000 Unit Sales by 2020
28-Mar-2016
North America
Market Research
MB71-01-00-00-00
AU01254-NA-MR_17752
This research service focusses on the strategic profile of Volvo Car Corporation’s global operations and delivers a thorough review of the company’s activities in key growth markets, including Western Europe, North America, and the Asia-Pacific (China). Starting by sketching the company’s corporate structure and growth strategy roadmap, the report analyses Volvo’s sales and retail strategies; product, technology, and manufacturing profiles; and investment plans in the fields of research and development and manufacturing. Frost & Sullivan's analysts have also examined the company’s innovation and research portfolios, which are expected to shape the future of Volvo Car Corporation.
Market Overview
Technological Innovations Make Volvo Future-Ready
Volvo's focus on futuristic solutions in terms of technology and safety has enabled it to set itself apart from the competition. Its agile corporate structure and autonomy within its parent organization, the Geely Holding Group, has facilitated external collaborations with automotive, electronics and telecommunications companies. These partnerships have stoked multiple advancements such as autonomous drive and electrification and enabled it to bring products quicker to market than its competitors.
Volvo's survival is linked to its market performance in China, its biggest market. However, the Chinese slowdown and decrease in oil prices is expected to scale down the market. The company can alleviate this challenge to some extent and boost its sales volume by, collaborating with Geely to quickly launch an entry-level premium vehicle. Additionally, its emphasis on forward-looking solutions such as autonomous drive, car-as-a-service and other convenience features will hold it in good stead. Likewise, Geely's goal to widen its global footprint can be achieved by optimizing Volvo's technology and brand presence.
Focusing on emerging markets such as India, the UAE and countries belonging to the Association of South East Asian Nations (ASEAN) in addition to North America, will aid Volvo in establishing itself as a premium global brand.
Key Findings
Corporate Vision 2020
Corporate Structure
Growth Strategy
Sales Forecast by Region
Platform Strategy
Profitable Product Portfolio Strategy
Connected Mobility Technologies
Current and Future Outlook
- Product Portfolio
- Value Proposition
- Technology
- R&D
- Manufacturing
Associated Multimedia
Research Scope
Research Aims and Objectives
Research Background
Research Methodology
Key OEM/Participant Groups Compared in This Study
Company Structure
Global Footprint
Sales by Model
Sales Forecasts by Region
R&D Budget as a Percent of Net Sales
China Euro Vehicle Technology AB (CEVT)
Volvo & Geely’s Collaboration
Volvo’s Retail Growth
Dealerships
Retail Strategies of Luxury/Premium OEMs—Competitive Landscape
Service & Maintenance
Marketing Strategy
Products Line Overview
Platform Strategy
Scalable Product Architecture (SPA)
Compact Modular Architecture (CMA)
Polestar—The High-performance Volvo
Polestar Engineered
Polestar—Performance Optimisation
Optimisation of Volvo V60
Volvo XC90 (2016 North American Truck of the Year*)
Entry Luxury Segment—Competitive Landscape
Product and Powertrain Mix Strategy—The USA
Powertrain Strategy
Proliferation of Electrified Vehicles Model
New Mobility Service and Technology Solutions
Innovations
Sensus Connect
IntelliSafe
Drive Me—Self-driving Cars
Autonomous Driving
Global Production Volume, Assembly Plants Capacity, and Manpower
Investments in Facilities
Expansion in North America
Key Conclusions
Future Outlook
The Last Word—3 Big Predictions
Legal Disclaimer
Market Engineering Methodology
Abbreviations and Acronyms Used
Learn More—Next Steps
List of Figures
- 1. Volvo Car Corporation: Key Findings, Global, 2015
- 2. Volvo Car Corporation: Innovations, Global, 2015
- 3. Volvo Car Corporation: Outlook, Global, 2015 & 2022
- 4. Volvo Car Corporation: Company Structure, Global, 2015
- 5. Volvo Car Corporation: CEVT, China, 2015
- 6. Volvo Car Corporation: Digital Retail Focus of Key OEMs, Global, 2014–2022
- 7. Volvo Car Corporation: Products Line Overview, Global, 2015
- 8. Volvo Car Corporation: Platform Strategy, 2015
- 9. Volvo Car Corporation: Polestar Optimisation, Global, 2015
- 10. Volvo Car Corporation: Entry Luxury Segment, Emerging Markets, 2015
- 11. Volvo Car Corporation: Powertrain Strategy, 2015
- 12. Volvo Car Corporation: Powertrain Strategy, 2015
- 13. Volvo Car Corporation: Autonomous Cars, Global, 2015
- 14. Volvo Car Corporation: Factory Investment, 2015
- 15. Volvo Car Corporation: Geographical Expansion, North America, 2015
- 16. Volvo Car Corporation: Key Conclusions, Global, 2015
- 17. Volvo Car Corporation: Key Findings, Global, 2015
- 18. Volvo Car Corporation: The Last Word, Global, 2015
List of Charts
- 1. Volvo Car Corporation: Corporate Vision, Global, 2020
- 2. Volvo Car Corporation: Corporate Structure, Global, 2015
- 3. Volvo Car Corporation: Growth Strategy Roadmap, Global, 2011–2020
- 4. Volvo Car Corporation: Sales by Region, 2014–2022
- 5. Sales by Region, Global, 2015 & 2022
- 6. Volvo Car Corporation: Platform Strategy, Global, 2015–2020
- 7. Volvo Car Corporation: Product Portfolio, Global, 2015
- 8. Volvo Car Corporation: Key Findings, Global, 2015
- 9. Volvo Car Corporation: Company Structure, Global, 2015
- 10. Volvo Car Corporation: Sales by Model, 2014 and 2015
- 11. Volvo Car Corporation: Sales by Region, 2014–2022
- 12. Volvo Car Corporation: R&D Budget as Percent of Net Sales, Global, 2011–2015
- 13. Volvo Car Corporation: CEVT, China, 2015
- 14. Volvo Car Corporation: Geely and Volvo Co-operation, China, 2015
- 15. Volvo Car Corporation: Volvo’s Retail Growth, Global, 2015
- 16. Volvo Car Corporation: Dealerships, Global, 2015
- 17. Volvo Car Corporation: Service & Maintenance, Global, 2015
- 18. Volvo Car Corporation: Marketing Strategy, Global, 2015
- 19. Volvo Car Corporation: Platform Strategy, 2015
- 20. Volvo Car Corporation: Polestar, Global, 2015
- 21. Volvo Car Corporation: Polestar Optimisation, Global, 2015
- 22. Volvo Car Corporation: Volvo XC90, 2015
- 23. Volvo Car Corporation: Mobility, Global, 2015
- 24. Volvo Car Corporation: Innovations, Global, 2015
- 25. Volvo Car Corporation: Innovations, Global, 2015
- 26. Volvo Car Corporation: Innovations, Global, 2015
- 27. Volvo Car Corporation: Autonomous Cars, Global, 2015
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| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Table of Contents | | Executive Summary~ || Key Findings~ || Corporate Vision 2020~ || Corporate Structure~ || Growth Strategy~ || Sales Forecast by Region~ || Platform Strategy~ || Profitable Product Portfolio Strategy~ || Connected Mobility Technologies~ || Current and Future Outlook~ ||| Product Portfolio~ ||| Value Proposition~ ||| Technology~ ||| R&D~ ||| Manufacturing~ || Associated Multimedia~ | Research Scope, Objectives, Methodology, and Background~ || Research Scope~ ||| Key Market growth for Volvo~ |||| Western Europe~ |||| China~ |||| The USA~ || Research Aims and Objectives~ || Research Background~ || Research Methodology~ || Key OEM/Participant Groups Compared in This Study~ | Segmentation~ | Overview of Volvo Car Corporation~ || Company Structure~ || Global Footprint~ || Sales by Model~ || Sales Forecasts by Region~ || R&D Budget as a Percent of Net Sales~ | Volvo Car Corporation—Activities in China~ || China Euro Vehicle Technology AB (CEVT)~ || Volvo & Geely’s Collaboration~ | Volvo Car Corporation—Sales & Retailing Strategy~ || Volvo’s Retail Growth~ || Dealerships~ || Retail Strategies of Luxury/Premium OEMs—Competitive Landscape~ || Service & Maintenance~ || Marketing Strategy~ | Volvo Car Corporation—Product Strategy~ || Products Line Overview~ || Platform Strategy~ || Scalable Product Architecture (SPA)~ || Compact Modular Architecture (CMA)~ || Polestar—The High-performance Volvo~ || Polestar Engineered~ || Polestar—Performance Optimisation~ || Optimisation of Volvo V60~ || Volvo XC90 (2016 North American Truck of the Year*)~ || Entry Luxury Segment—Competitive Landscape~ | Volvo Car Corporation—Technology Strategy~ || Product and Powertrain Mix Strategy—The USA~ ||| Gasoline Powertrains~ ||| Diesel Powertrains~ ||| Hybrid Powertrains~ || Powertrain Strategy~ ||| Drive-E Engine~ ||| Three-cylinder Engine~ ||| Twin-engine Technology~ || Proliferation of Electrified Vehicles Model~ || New Mobility Service and Technology Solutions~ || Innovations~ || Sensus Connect~ || IntelliSafe~ || Drive Me—Self-driving Cars~ || Autonomous Driving~ | Volvo Car Corporation—Manufacturing Strategy~ || Global Production Volume, Assembly Plants Capacity, and Manpower~ || Investments in Facilities~ || Expansion in North America~ | Conclusions and Future Outlook~ || Key Conclusions~ || Future Outlook~ || The Last Word—3 Big Predictions~ || Legal Disclaimer~ | Appendix~ || Market Engineering Methodology~ || Abbreviations and Acronyms Used~ || Learn More—Next Steps~ |
| List of Charts and Figures | 1. Volvo Car Corporation: Key Findings, Global, 2015~ 2. Volvo Car Corporation: Innovations, Global, 2015~ 3. Volvo Car Corporation: Outlook, Global, 2015 & 2022~ 4. Volvo Car Corporation: Company Structure, Global, 2015~ 5. Volvo Car Corporation: CEVT, China, 2015~ 6. Volvo Car Corporation: Digital Retail Focus of Key OEMs, Global, 2014–2022~ 7. Volvo Car Corporation: Products Line Overview, Global, 2015~ 8. Volvo Car Corporation: Platform Strategy, 2015~ 9. Volvo Car Corporation: Polestar Optimisation, Global, 2015~ 10. Volvo Car Corporation: Entry Luxury Segment, Emerging Markets, 2015~ 11. Volvo Car Corporation: Powertrain Strategy, 2015~ 12. Volvo Car Corporation: Powertrain Strategy, 2015~ 13. Volvo Car Corporation: Autonomous Cars, Global, 2015~ 14. Volvo Car Corporation: Factory Investment, 2015~ 15. Volvo Car Corporation: Geographical Expansion, North America, 2015~ 16. Volvo Car Corporation: Key Conclusions, Global, 2015~ 17. Volvo Car Corporation: Key Findings, Global, 2015~ 18. Volvo Car Corporation: The Last Word, Global, 2015~| 1. Volvo Car Corporation: Corporate Vision, Global, 2020~ 2. Volvo Car Corporation: Corporate Structure, Global, 2015~ 3. Volvo Car Corporation: Growth Strategy Roadmap, Global, 2011–2020~ 4. Volvo Car Corporation: Sales by Region, 2014–2022~ 5. Sales by Region, Global, 2015 & 2022~ 6. Volvo Car Corporation: Platform Strategy, Global, 2015–2020~ 7. Volvo Car Corporation: Product Portfolio, Global, 2015~ 8. Volvo Car Corporation: Key Findings, Global, 2015~ 9. Volvo Car Corporation: Company Structure, Global, 2015~ 10. Volvo Car Corporation: Sales by Model, 2014 and 2015~ 11. Volvo Car Corporation: Sales by Region, 2014–2022~ 12. Volvo Car Corporation: R&D Budget as Percent of Net Sales, Global, 2011–2015~ 13. Volvo Car Corporation: CEVT, China, 2015~ 14. Volvo Car Corporation: Geely and Volvo Co-operation, China, 2015~ 15. Volvo Car Corporation: Volvo’s Retail Growth, Global, 2015~ 16. Volvo Car Corporation: Dealerships, Global, 2015~ 17. Volvo Car Corporation: Service & Maintenance, Global, 2015~ 18. Volvo Car Corporation: Marketing Strategy, Global, 2015~ 19. Volvo Car Corporation: Platform Strategy, 2015~ 20. Volvo Car Corporation: Polestar, Global, 2015~ 21. Volvo Car Corporation: Polestar Optimisation, Global, 2015~ 22. Volvo Car Corporation: Volvo XC90, 2015~ 23. Volvo Car Corporation: Mobility, Global, 2015~ 24. Volvo Car Corporation: Innovations, Global, 2015~ 25. Volvo Car Corporation: Innovations, Global, 2015~ 26. Volvo Car Corporation: Innovations, Global, 2015~ 27. Volvo Car Corporation: Autonomous Cars, Global, 2015~ |
| Author | Isaac Abraham |
| Industries | Automotive |
| WIP Number | MB71-01-00-00-00 |
| Is Prebook | No |
Strategic Profile of Volvo Car Corporation’s Global Operations, 2020
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