Canadian Adoption of Mobile Worker Applications, 2018
Canadian Adoption of Mobile Worker Applications, 2018
Preferences and Plans of Canadian Businesses Reinforce Value of Mobile Apps for Employees
27-Jul-2018
North America
Market Research
This study examines the Canadian Mobile Worker Apps market, focusing on the Canada responses to the Frost & Sullivan North American Enterprise Apps Survey. As such, it:
• Measures the current use of, and future decision-making behavior toward, mobile worker applications
• Uncovers preferences and plans around a number of related mobility topics and issues in the workplace
These responses provide other Canadian businesses with a view into the thinking of their peers as they consider their own employee app strategies. The survey feedback also gives mobile worker app providers a statistically reliable look at the Canadian market as a whole--its needs, its selection criteria, preferred partners, deployment plans, etc.
Canadian wireless carrier activities in this sector are profiled. Potential growth opportunities for app providers are defined and discussed.
Mobile worker apps are also called Business-to-Employee (B2E) software applications. These apps allow employees real-time anywhere access to and exchange of business information, collaboration and guidance. Canadian companies justify their growing investment in these software apps with expectations of increased employee productivity and more efficient business processes.
After lagging in earlier years, the 2018 Frost & Sullivan Enterprise Apps Survey reveals a strong and growing mobile worker apps presence within Canadian businesses. The Canadian app customer is confident in the choices it has been making, with the vast majority believing their mobile worker app strategies are at least keeping even with those of their peers. A high percentage of these companies expect to deploy new B2E (business to employee) applications over the coming months. The challenge for mobile worker app providers is to be on the customers' short list of possible purchases. To do so, providers need to take the customers' partner and app selection criteria seriously, including recognizing voids in their current portfolios.
Major challenges for mobile worker app providers include: 1) Addressing the major adoption barrier for Canadian customers, which is the continued concern regarding data security, 2) Determining when and how to incorporate new technologies into product and portfolio, and 3) Selecting the right partners or acquisition targets in order to improve capabilities and/or open up new markets.
Reseller partners (especially the Canadian wireless carriers) are challenged to reevaluate their current mobile worker app portfolios in light of the positive, market-savvy responses that Canadian businesses gave in the Frost & Sullivan survey. The criteria used by businesses to evaluate potential mobility partners and apps have sharpened and should provide strong guidance regarding products, support services, and marketing messaging.
Key Findings
Survey Research Objectives
Canada Respondents Profile
Definition of Mobile Business Applications
Percent of Canadian Employees Using Company-approved or Company-provided Mobile Apps
Users of Mobile Worker Apps, by Title
Current and Planned Deployment of Mobile Software Applications for Employees
Pros for Providing Mobile Apps to Employees
Cons Against Providing Mobile Apps to Employees
Mobile Worker App Strategy Compared to Competitors’
Employee Use of Unauthorized Mobile Apps
Employee Use of Unauthorized Mobile Apps (continued)
Application Metrics Tracked
Current and Planned Usage of Enterprise Mobility Management Platform
Barriers to Enterprise Mobility Management
Key Parties in the Mobile App Decision Process
Preferred Strategic Partners
Partner Selection Criteria
Preferred Type of Mobile Business App
App Selection Criteria
Cloud vs. On-premise Mobile Apps Implementation
Barriers to Cloud-based Mobile Apps
Major Mobile Apps Being Used Today
Tactics to Encourage App Usage
Value of Tracking on Single Portal
Deployment/Plans for Smart Glasses
Deployment/Plans for Smart Watches
Deployment/Plans Regarding Artificial Intelligence in Mobile Workforce Management (MWM) Solutions
Deployment/Plans Regarding Artificial Intelligence in Mobilized Sales Force Automation (MSFA) Solutions
Competitive Assessment
Current Canada Carrier Mobile B2E Portfolios
Transformation in the Mobile Worker Application Industry
Bell (Canada)
Rogers
TELUS
TELUS (continued)
Growth Opportunity 1—EMM Partnerships
Growth Opportunity 2—Artificial Intelligence and Machine Learning
Growth Opportunity 3—Wearables
Growth Opportunity 4—Vertical-specific Solutions
Growth Opportunity 5—Professional Services
Strategic Imperatives for Providers of Mobile Worker Apps
The Last Word
Legal Disclaimer
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
The Frost & Sullivan Story
Value Proposition—Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy
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Deliverable Type | Market Research |
---|---|
No Index | No |
Podcast | No |
Author | Jeanine Sterling |
Industries | Information Technology |
WIP Number | 9ABE-00-39-00-00 |
Keyword 1 | Mobile Worker Applications |
Is Prebook | No |
GPS Codes | 9657,9705-C1,9755-C4,9838-C1 |