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The modern workplace is undergoing a rapid transformation, moving beyond traditional metrics of occupancy to focus on effectiveness and experience. Organizations have realized that simply filling seats does not drive outcomes; instead, the workplace is now seen as a performance enabler, where experience is the new currency.Central to this evolution...

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

This study presents a comprehensive collection of Trend Opportunity Profiles that explore the future of work through a technological lens. It highlights the integration of advanced technologies into workplace culture and sheds light on some of the most forward-looking trends designed to address the evolving needs of modern organizations. These tren...

Workforce optimization (WFO) drives performance, agent engagement, and an improved customer experience (CX) in the contact center industry. Frost & Sullivan defines WFO as a strategy to integrate disparate contact center workforce applications, monitor and analyze customer and agent interactions, and automate processes to optimize contact center ...

The collaboration and communication device landscape is undergoing a structural shift, characterized by steady realignment as AI and hybrid work reshape the workplace. Across global markets, enterprises are recalibrating to a adjust to the hybrid work baseline, while the demand for higher-quality, more intelligent endpoints continues to rise. Custo...

The Frost Radar™ for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources,...

After a strong performance in 2024, the global video conferencing devices market entered a period of moderated growth in 2025. Unit shipments increased by 3.3%, while revenue grew 5.8%, supported by higher average selling prices. The slowdown reflects growing market maturity, ongoing macroeconomic uncertainty, and shifting enterprise technology pri...

The multipurpose, multidimensional modern office featuring hybrid work, open offices, shared workspaces, and hot desking is here. To support today’s digital workers, businesses are designing modern meeting spaces. The emergence of the video-first enterprise has led to a growing demand for simple, affordable, and instant audio-video meetings and con...

Frost & Sullivan’s 2025 IT decision-maker (ITDM) survey was conducted to gain insights on the following end-user organizations’ priorities: - Demand for cloud/mobile private branch exchange (PBX)and unified-communications-as-a-service (UCaaS) functionality - Evolution of enterprise telephony/business call control environments - Demand for mobile...