Search results for: 'shift ad summaries'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

The Frost Radar™ for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources,...

With the expanding BRICS bloc (Brazil, Russia, India, China, and South Africa), there has been an increased drive to reduce Western dominance and build South-South collaboration. Members are involved in developing technologies and infrastructure to reduce dependence on traditional, Western-based technologies. This strategic shift spans sectors such...

This report explores the current state of the AR market, and the role that devices and applications have in jump starting the growth of this very promising new technology. It also explores the activities of major market participants such as Apple, Google, Microsoft, and Facebook, as they position themselves to capture significant portions of what t...

Edge computing refers to moving data processing and computing as close to the data source/ point of origination as feasible, enabling near-real-time decisions and insights to drive better outcomes. The goal is to reduce latency while still ensuring high efficiency of networks, operations, service delivery, and user experience. Edge computing all...

The multipurpose, multidimensional modern office featuring hybrid work, open offices, shared workspaces, and hot desking is here. To support today’s digital workers, businesses are designing modern meeting spaces. The emergence of the video-first enterprise has led to a growing demand for simple, affordable, and instant audio-video meetings and con...

Frost & Sullivan's annual survey, now in its fourth year, offers critical insights into the perceptions and behaviors of IT and business decision-makers as they navigate the rapidly evolving landscape of cloud technologies and Internet of Things (IoT) applications. Since 2020, Frost & Sullivan has conducted an annual survey targeting IT and busines...

Frost & Sullivan's Voice of the Enterprise Security Customer study on cloud security is a high-level overview of trends in the cloud security sector that also groups vendors based on ranges of net promoter score (NPS). A more granular view of the survey data, including specific NPS for vendors, is available in the full version of Frost & Su...

11 Jan 2017  |  North America  |  Market Research

Vulnerability Management (VM)—Global Market Analysis

Adding Actionable Intelligence to Network Scan Technology

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A vulnerability assessment (VA) runs a script of known vulnerabilities against an endpoint. Vulnerability management (VM) is the formal reporting and prioritization of what is found after the scan. In 2016, VM vendors achieved $768.3 million in licenses, appliances, and related services; representing an improvement of 13.4% over 2015. VM vendors a...