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The Indian enterprise telecom market is seeing a paradigm shift from a commodity-oriented model to a service-oriented one, and this is happening across all services. The need of the hour is a cohesive value proposition that will tie telecom needs together with the desired business outcome and the growth mandate. Large enterprises are making signifi...

With the emergence of generative AI (GenAI), embedded SIM (eSIM), and satellite networks, the Internet of Things (IoT) space is undergoing a profound transformation. In response to these emerging trends, this study provides an overview of the traditional cellular IoT, massive cellular IoT, and non-licensed low-power wide area network (LPWAN) market...

This Frost & Sullivan market insight presents an overview of the artificial intelligence (AI) initiatives powering the next-generation business support system (BSS) initiatives in the global mobile communications market. It describes the various opportunities that generative AI (Gen AI) supports with the enhancement of existing BSS functions and pr...

AI has been embedded in telecommunications for over a decade, initially through rule-based automation and early machine learning applied to network optimization, fraud detection, and customer analytics. Even before 5G, CSPs used AI to enable self-optimizing networks (SON), predictive maintenance, and customer experience management—leveraging large ...

There have been minimal changes in US payment infrastructure since the rollout of automated clearing house (ACH) in the 1960s and 1970s. For decades, the banks and financial institutions (FIs) in the United States have avoided “fixing what is not broken”, and the financial services industry has been lagging in digital transformation compared to ot...

Research Overview This Frost & Sullivan research service on the United Arab Emirates (UAE) telecom market provides detailed revenue forecasts, drivers and restraints as well as market shares and competitive analyses of participants from 2013-2019. In addition, the study analyses the profiles of key operators in the industry. In this research, Fros...

With increasing consumer preference for non-cash payments, banks, merchants, and retailers must ensure that they have the ability to support the emerging digital payments mechanisms in a secure manner. The acceleration of stolen identity data has further strengthened the need for enterprise fraud management (EFM) solutions that enable retailers and...

The growing use of digital payments in Asia-Pacific (APAC) paves the way for innovation and new use cases that address user pain points payment solutions, such as self-checkout, enhance customer experience while software point-of-sale (softPOS) accelerates the merchant onboarding process. The APAC market will become more aware of the benefits of ne...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...