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A majority of marketers use a demand side platform, or DSP, for digital advertising in the United States. This Frost & Sullivan market insight highlights the key trends in the US DSP market and presents insights into the competitive strategies of leading DSP industry participants. It presents an overview of the key industry challenges and includes ...

With increasing consumer preference for non-cash payments, banks, merchants, and retailers must ensure that they have the ability to support the emerging digital payments mechanisms in a secure manner. The acceleration of stolen identity data has further strengthened the need for enterprise fraud management (EFM) solutions that enable retailers and...

The Frost & Sullivan strategic insight presents an analysis of the US data management platform (DMP) market. It presents an overview of the current environment and of the new functions that DMPs will perform in the future. It also discusses the market potential of DMPs in the United States and the business models of the providers. Moreover, this in...

Frost & Sullivan defines Communications Platforms as a Service (CPaaS) as any cloud-based platform that enables developers to programmatically embed voice, video, chat, and messaging services within their business or consumer applications. In nearly all cases, the embedded communications and collaboration services leveraged through a CPaaS are a fe...

This study covers a variety of services and applications based on the use of automatic speech recognition (ASR) and text-to-speech (TTS) technologies. The value proposition of these services lies in providing users with voice access to Web-based content or other types of data applications. The voice Web and voice access to data services and applica...

20 Aug 2021  |  North America  |  Frost Radar

Frost Radar™: Communications Platforms as a Service Industry, 2021

A Benchmarking System to Spark Companies to Action—Innovation that Fuels New Deal Flow and Growth Pipelines

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Frost & Sullivan defines Communications Platforms as a Service (CPaaS) as any cloud-based platform that enables developers to programmatically embed voice, video, chat, and messaging services within their business or consumer applications. In nearly all cases, the embedded communications and collaboration services leveraged through a CPaaS are a fe...

Frost & Sullivan defines Communications Platforms as a Service (CPaaS) as any cloud-based platform that enables developers to programmatically embed voice, video, chat, and messaging services within their business or consumer applications. In nearly all cases, the embedded communications and collaboration services leveraged through a CPaaS are a fe...

This strategic analysis is part of Frost & Sullivans continued coverage of the North American enterprise voice and unified messaging marketplace. This research specifically focuses on customer premise equipment (CPE) unified messaging and voice messaging solutions. Within this analysis, Frost & Sullivan has identified challenges, drivers and restr...