Search results for: 'tests ad measurement'

This compact yet impactful study considers the evolution of the CDN industry as it comes to encompass a wider range of integrated services, leveraging the distributed network as an edge platform. Traditional CDNs are shifting their operating models and meeting the competition from upstarts with different value propositions and business models to si...

4K and HEVC are exciting and the direction the market is headed towards, until AV1 takes their place. However, vendors, content owners and the media need to have realistic expectations of what is possible with 4K streaming and utilize accurate estimates when it comes to bitrates, costs, efficiencies, and Internet speeds. Based on the HEVC testing t...

This Frost Radar on the global 3D modeling and animation software industry analyzes providers developing, selling, and supporting tools to create and manipulate 3D objects and animation for a variety of verticals and use cases, including media and entertainment (M&E), architecture, industrial design, and retail and marketing. These providers can o...

A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness...

This Frost Radar analyzes online video platform (OVP) providers that offer services targeted at media and entertainment (M&E) use cases and customers. An OVP is a software-as-a-service (SaaS) that enables video content owners or holders to ingest, transcode, store, manage, protect, publish, syndicate, track, distribute, and monetize pieces of onli...

This Frost Radar™ provides an in-depth analysis of 15 of the top Growth and Innovation leaders offering digital signage software and services. Digital signage has evolved beyond the static board or wall to become a dynamic and adaptable communication medium that fits within omnichannel marketing and enterprise communication strategies and toolsets....

Over the top (OTT) monitoring and compliance (M&C) solutions often overlap with complementary software solutions, such as quality of experience (QoE) and quality of service (QoS) measurements for the distribution of video over streaming services. Most OTT monitoring and compliance vendors have proprietary software and use a combination of servers, ...

The Frost Radar for the global medical virtual reality (VR) market analyzes providers developing tailored VR software solutions for medical and surgical training and education via simulated environments. From the vast array of medical simulations market, Frost & Sullivan has focused on medical VR software providers that offer fully immersive se...

This Frost Radar plots 14 Growth and Innovation leaders in the content security and anti-piracy services industry that offer services primarily oriented to a media and entertainment customer base and prioritizing video content. The Frost Radar is a robust analytical tool that benchmarks companies' innovation focus and growth performance in an...