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12 Jun 2023  |  Global  |  Market Research
Online Video Platform Growth Opportunities
Converging Services and the Expanding Content Universe Propel New Uses and Drive Efficiency
This Frost & Sullivan study surveys the online video platform (OVP) market, which has become an increasingly critical enabler of all digital content. The study considers OVP providers that support enterprises, brands, and organizations to inject video into their websites, apps, and other online properties and leverage audience data for additional b...
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01 Jun 2016  |  Global  |  Market Research
Global Online Video Platforms Market
Proliferation of TVE and OTT Services Driving Need for Management and Monetization of Live and On-demand Video
The increasing penetration of broadband and explosion of connected devices combined with the increasing consumer appetite for content anytime, anywhere, and on any device, compounded by the rising numbers of cord cutters, cord shavers, and cord nevers is driving aggressive investment in over-the-top (OTT) and TV everywhere (TVE) strategies across t...
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28 Sep 2017  |  South Asia, Middle East & North Africa  |  Market Research
Outlook of Internet Protocol Television (IPTV) Market in Argentina, Brazil and Colombia, 2017
Argentina at the forefront of converged services; Brazil to be adoption pioneer in the next 5-years; Colombia’s high smartphone use can popularize tri
The Industry Docket gauges the business opportunity for converged media services in Latin America, identifying the hottest markets for investment and scope for near term IPTV launch. It formulates a go-to-market strategy to penetrate such markets leveraging existing telecom and pay TV operators. The potential challenges of establishing triple-play ...
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13 Sep 2016  |  South Asia, Middle East & North Africa  |  Market Research
MENA Broadcast Industry—Technology Trends
The MENA broadcast market is undergoing transformation to suit the evolving social, political and economic trends. Adoption of HD/UHD, OTT video services, advanced transcoding, digitisation of workflow and adoption of IP for production are the major trends that are shaping the broadcast industry worldwide and also MENA to some extent. Though there ...
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15 Jun 2012  |  Global  |  Market Research
Global Marketing Process Optimization Solutions Market
Continued Success for the Global Marketing Process Optimization Solutions Market
This research covers the global marketing process optimization solutions market. Frost & Sullivan defines the MPOS market as a value chain of product suites that offer marketing departments the ability to execute marketing functions including: planning, creation of print and digital marketing collateral, campaign and workflow management, benchmarki...
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05 Jul 2017  |  North America  |  Market Research
Content Licensing Costs Too High for OTT Services to be Profitable
Profit and Loss of the OTT Business will become Critical for all Companies in the Space.
Given how popular OTT services are, it isn’t immediately apparent how OTT providers are actually going to make money and become profitable. For years, it was assumed that the key to the success of any OTT business was simply to get enough scale and subscribers to cover the costs of licensing and distributing content. While there are a lot of choice...
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16 Sep 2016  |  South Asia, Middle East & North Africa  |  Market Research
Over the Top (OTT) Video Market Update, India, 2016
OTT to Energize the Indian TV Market; Intensify Competition, and Create Strategic Partnerships and Subscription Models
This research study provides an analysis of the over-the-top (OTT) video consumption in India. It gives an insight into the market scenario and growth prospects of key market participants, new entrants and the impact of telecom services in bringing about a drastic change in the way television is consumed in India. A competitive analysis of the stak...
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15 Dec 2022  |  North America  |  Market Research
The Impact of the Metaverse on Digital Advertising
The Metaverse is Reshaping Marketing Strategies and Offering Brands Revolutionary Ways to Engage with their Audiences
The metaverse as a concept can be complex to understand. Frost & Sullivan categorizes the metaverse as an interconnected network of persistent 3D worlds and simulations where end users, represented by virtual avatars, are enabled with a sense of social presence and spatial awareness and participate in an extensive virtual economy. This study dis...
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18 Sep 2018  |  North America  |  Market Research
Global Routers, Switchers, and Master Controls Market, Forecast to 2023
Market Consolidation and Convergence of Product Offerings Drive Market Growth
This study on the routers, switchers, and master controls market covers software and hardware point solutions as well as comprehensive, large-scale value based applications that support the video production and broadcasting needs of consumers. The global market generated $656.6 million in 2017, and is expected to grow at a compound annual growth ra...
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02 Dec 2019  |  North America  |  Market Research
OTT Streaming Services Recognize the Importance of Making Content Downloadable
Mobile Video Downloads is a Promising Feature for Streaming Platforms
Many of the common problems encountered by viewers are the result of connectivity issues, especially on mobile. Globally, many viewers are plagued by problematic cellular connections that can’t support their on-demand video needs. Studies show that viewers are increasingly impatient, and the lag or buffering that results from insufficient connectiv...
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