Global Online Video Platforms Market

Proliferation of TVE and OTT Services Driving Need for Management and Monetization of Live and On-demand Video

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The increasing penetration of broadband and explosion of connected devices combined with the increasing consumer appetite for content anytime, anywhere, and on any device, compounded by the rising numbers of cord cutters, cord shavers, and cord nevers is driving aggressive investment in over-the-top (OTT) and TV everywhere (TVE) strategies across the world. Online video platforms (OVPs) have been a huge beneficiary of this trend. This study provides an outlook of the global OVP market. It offers a detailed examination of market drivers and restraints, technology trends, competitive landscape, and regional nuances. The base year is 2015 and the forecast period is 2016 to 2021. The study concludes with market predictions and recommendations.

Table of Contents

1. Executive Summary
Total OVP Market: Market Engineering Measurements Global, 2015
CEO’s Perspective
2. Market Overview
Definitions
Focus of Analysis
Segment Definitions
Digital Media Value Chain, Global, 2015
OVP Role in Digital Media Ecosystem
OVP Vendors
OVP Customers
3. Drivers and Restraints—Total Online Video Platforms
Key Market Drivers, Global, 2016–2021
Need to economically deliver video to fast growing and highly fragmented video-enabled consumer devices
Seamless video management, protection, publishing, and reporting
Increased use of video for content marketing and stakeholder communications
Bandwidth proliferation
Growing subscription and ad revenue through online video
The resolution to content rights issues
Key Market Restraints, Global, 2016–2021
Bandwidth caps
Homegrown solutions and YouTube
Lack of market awareness and acknowledged best practices in vendor selection
Managing other content types
Continued uncertainty in ROI and online content business models
Lack of a unified corporate vision to harness enterprise video
Persistently sluggish economy
4. Forecasts and Trends—Total Online Video Platforms Market
Revenue Forecast, Global, 2015–2021 Revenue CAGR, 2015–2021
Percent Revenue Forecast by Region, Global, 2015 and 2021
Revenue Forecast by Region, Global, 2015–2021
Regional Market Life Cycle Analysis, Global, 2015
5. Technology Trends—Total Online Video Platforms Market
6. Market Share and Competitive Analysis— Total Online Video Platforms Market
The Evolving OVP Market
Competitive Analysis—Market Share
Total OVP Market: Market Share by Company, Global, 2015
Brightcove
Ooyala
Kaltura
thePlatform
Neulion
Others
Competitive Structure, Global, 2015
Competitive Landscape, Global, 2015
Competitive Factors and Assessment
Market Share and Vendor Analysis—Market Leader
Market Share and Vendor Analysis—Market Challengers
Market Share and Vendor Analysis—Market Contenders
Emerging and Receding Participants
Hot Company Watch List: Anvato
7. OVP for TVE Segment Breakdown
OVP for TVE Segment Key Findings
Important Segment Characteristics
OVP for TVE Segment: Percent Revenue Breakdown, Global, 2015
OVP for TVE Segment: Market Engineering Measurements, Global, 2015
OVP for TVE Segment: Revenue Forecast, Global, 2015–2021 Revenue CAGR, 2015–2021
8. OVP for OTT and Others Segment Breakdown
Key Findings
Important Segment Characteristics
Percent Revenue Breakdown, Global, 2015
Market Engineering Measurements, Global, 2015
Revenue Forecast, Global, 2015–2021 Revenue CAGR, 2015–2021
9. NALA Breakdown
Revenue Forecast, NALA, 2015–2021 Revenue CAGR, 2015–2021
Revenue Forecast, NALA, 2015–2021 Revenue CAGR, 2015–2021
10. EMEA Breakdown
EMEA Breakdown—Western Europe
EMEA Breakdown—Nordics
EMEA Breakdown—Middle East
OVP for TVE Segment: Revenue Forecast, EMEA, 2015–2021 Revenue CAGR, 2015–2021
OVP for OTT and Others Segment: Revenue Forecast, EMEA, 2015–2021 Revenue CAGR, 2015–2021
11. APAC Breakdown
OVP for TVE Segment: Revenue Forecast, APAC, 2015–2021 Revenue CAGR, 2015–2021
OVP for OTT and Others Segment: Revenue Forecast, APAC, 2015–2021
Revenue CAGR, 2015–2021
12. The Last Word
3 Big Predictions
3 Recommendations
13. Legal Disclaimer
14. Appendix
Total OVP Market: Market Engineering Measurements, Global, 2015
Partial List of Companies Interviewed
Learn More—Next Steps

Infographic



List of Figures & Charts

1. Total OVP Market: Market Engineering Measurements Global, 2015 – Market Overview
2. Total OVP Market: Market Engineering Measurements Global, 2015 – Competitor Overview
3. Digital Media Value Chain, Global, 2015
4. Total OVP Market: Key Market Drivers, Global, 2016–2021
5. Total OVP Market: Key Market Restraints, Global, 2016–2021
6. Total OVP Market: Revenue Forecast by Region, Global, 2015–2021
7. Total OVP Market: Competitive Structure, Global, 2015
8. Hot Company Watch List: Anvato
9. OVP for TVE Segment Key Findings - Important Segment Characteristics
10. OVP for TVE Segment: Market Engineering Measurements, Global, 2015
11. OVP for OTT and Others Segment Key Findings - Important Segment Characteristics
12. OVP for OTT and Others Segment: Market Engineering Measurements, Global, 2015
13. Total OVP Market: Market Engineering Measurements, Global, 2015


1. Total OVP Market: Revenue Forecast, Global, 2015–2021 Revenue CAGR, 2015–2021
2. Total OVP Market: Percent Revenue Forecast by Region, Global, 2015 and 2021
3. Total OVP Market: Regional Market Life Cycle Analysis, Global, 2015
4. Total OVP Market: Market Share by Company, Global, 2015
5. Total OVP Market: Competitive Landscape, Global, 2015
6. OVP for TVE Segment: Percent Revenue Breakdown, Global, 2015
7. OVP for TVE Segment: Revenue Forecast, Global, 2015–2021 Revenue CAGR, 2015–2021
8. OVP for OTT and Others Segment: Percent Revenue Breakdown, Global, 2015
9. OVP for OTT and Others Segment: Revenue Forecast, Global, 2015–2021 Revenue CAGR, 2015–2021
10. OVP for TVE Segment: Revenue Forecast, NALA, 2015–2021 Revenue CAGR, 2015–2021
11. OVP for OTT and Others Segment: Revenue Forecast, NALA, 2015–2021 Revenue CAGR, 2015–2021
12. OVP for TVE Segment: Revenue Forecast, EMEA, 2015–2021 Revenue CAGR, 2015–2021
13. OVP for OTT and Others Segment: Revenue Forecast, EMEA, 2015–2021 Revenue CAGR, 2015–2021
14. OVP for TVE Segment: Revenue Forecast, APAC, 2015–2021 Revenue CAGR, 2015–2021
15. OVP for OTT and Others Segment: Revenue Forecast, APAC, 2015–2021 Revenue CAGR, 2015–2021



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