Global Online Video Platforms Market

Global Online Video Platforms Market

Proliferation of TVE and OTT Services Driving Need for Management and Monetization of Live and On-demand Video

RELEASE DATE
01-Jun-2016
REGION
Global
Research Code: NFCF-01-00-00-00
SKU: EM00217-GL-MR_18622

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Description

The increasing penetration of broadband and explosion of connected devices combined with the increasing consumer appetite for content anytime, anywhere, and on any device, compounded by the rising numbers of cord cutters, cord shavers, and cord nevers is driving aggressive investment in over-the-top (OTT) and TV everywhere (TVE) strategies across the world. Online video platforms (OVPs) have been a huge beneficiary of this trend. This study provides an outlook of the global OVP market. It offers a detailed examination of market drivers and restraints, technology trends, competitive landscape, and regional nuances. The base year is 2015 and the forecast period is 2016 to 2021. The study concludes with market predictions and recommendations.

RESEARCH: INFOGRAPHIC

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Table of Contents

Total OVP Market: Market Engineering Measurements Global, 2015

CEO’s Perspective

Definitions

Focus of Analysis

Segment Definitions

Digital Media Value Chain, Global, 2015

OVP Role in Digital Media Ecosystem

OVP Vendors

OVP Customers

Key Market Drivers, Global, 2016–2021

Key Market Restraints, Global, 2016–2021

Revenue Forecast, Global, 2015–2021 Revenue CAGR, 2015–2021

Percent Revenue Forecast by Region, Global, 2015 and 2021

Revenue Forecast by Region, Global, 2015–2021

Regional Market Life Cycle Analysis, Global, 2015

The Evolving OVP Market

Competitive Analysis—Market Share

Competitive Structure, Global, 2015

Competitive Landscape, Global, 2015

Competitive Factors and Assessment

Market Share and Vendor Analysis—Market Leader

Market Share and Vendor Analysis—Market Challengers

Market Share and Vendor Analysis—Market Contenders

Emerging and Receding Participants

Hot Company Watch List: Anvato

OVP for TVE Segment Key Findings

OVP for TVE Segment: Market Engineering Measurements, Global, 2015

OVP for TVE Segment: Revenue Forecast, Global, 2015–2021 Revenue CAGR, 2015–2021

Key Findings

Market Engineering Measurements, Global, 2015

Revenue Forecast, Global, 2015–2021 Revenue CAGR, 2015–2021

Revenue Forecast, NALA, 2015–2021 Revenue CAGR, 2015–2021

Revenue Forecast, NALA, 2015–2021 Revenue CAGR, 2015–2021

EMEA Breakdown—Western Europe

EMEA Breakdown—Nordics

EMEA Breakdown—Middle East

OVP for TVE Segment: Revenue Forecast, EMEA, 2015–2021 Revenue CAGR, 2015–2021

OVP for OTT and Others Segment: Revenue Forecast, EMEA, 2015–2021 Revenue CAGR, 2015–2021

OVP for TVE Segment: Revenue Forecast, APAC, 2015–2021 Revenue CAGR, 2015–2021

OVP for OTT and Others Segment: Revenue Forecast, APAC, 2015–2021

Revenue CAGR, 2015–2021

3 Big Predictions

3 Recommendations

Total OVP Market: Market Engineering Measurements, Global, 2015

Partial List of Companies Interviewed

Learn More—Next Steps

List of Figures
  • 1. Total OVP Market: Market Engineering Measurements Global, 2015 – Market Overview
  • 2. Total OVP Market: Market Engineering Measurements Global, 2015 – Competitor Overview
  • 3. Digital Media Value Chain, Global, 2015
  • 4. Total OVP Market: Key Market Drivers, Global, 2016–2021
  • 5. Total OVP Market: Key Market Restraints, Global, 2016–2021
  • 6. Total OVP Market: Revenue Forecast by Region, Global, 2015–2021
  • 7. Total OVP Market: Competitive Structure, Global, 2015
  • 8. Hot Company Watch List: Anvato
  • 9. OVP for TVE Segment Key Findings - Important Segment Characteristics
  • 10. OVP for TVE Segment: Market Engineering Measurements, Global, 2015
  • 11. OVP for OTT and Others Segment Key Findings - Important Segment Characteristics
  • 12. OVP for OTT and Others Segment: Market Engineering Measurements, Global, 2015
  • 13. Total OVP Market: Market Engineering Measurements, Global, 2015
List of Charts
  • 1. Total OVP Market: Revenue Forecast, Global, 2015–2021 Revenue CAGR, 2015–2021
  • 2. Total OVP Market: Percent Revenue Forecast by Region, Global, 2015 and 2021
  • 3. Total OVP Market: Regional Market Life Cycle Analysis, Global, 2015
  • 4. Total OVP Market: Market Share by Company, Global, 2015
  • 5. Total OVP Market: Competitive Landscape, Global, 2015
  • 6. OVP for TVE Segment: Percent Revenue Breakdown, Global, 2015
  • 7. OVP for TVE Segment: Revenue Forecast, Global, 2015–2021 Revenue CAGR, 2015–2021
  • 8. OVP for OTT and Others Segment: Percent Revenue Breakdown, Global, 2015
  • 9. OVP for OTT and Others Segment: Revenue Forecast, Global, 2015–2021 Revenue CAGR, 2015–2021
  • 10. OVP for TVE Segment: Revenue Forecast, NALA, 2015–2021 Revenue CAGR, 2015–2021
  • 11. OVP for OTT and Others Segment: Revenue Forecast, NALA, 2015–2021 Revenue CAGR, 2015–2021
  • 12. OVP for TVE Segment: Revenue Forecast, EMEA, 2015–2021 Revenue CAGR, 2015–2021
  • 13. OVP for OTT and Others Segment: Revenue Forecast, EMEA, 2015–2021 Revenue CAGR, 2015–2021
  • 14. OVP for TVE Segment: Revenue Forecast, APAC, 2015–2021 Revenue CAGR, 2015–2021
  • 15. OVP for OTT and Others Segment: Revenue Forecast, APAC, 2015–2021 Revenue CAGR, 2015–2021
Related Research
The increasing penetration of broadband and explosion of connected devices combined with the increasing consumer appetite for content anytime, anywhere, and on any device, compounded by the rising numbers of cord cutters, cord shavers, and cord nevers is driving aggressive investment in over-the-top (OTT) and TV everywhere (TVE) strategies across the world. Online video platforms (OVPs) have been a huge beneficiary of this trend. This study provides an outlook of the global OVP market. It offers a detailed examination of market drivers and restraints, technology trends, competitive landscape, and regional nuances. The base year is 2015 and the forecast period is 2016 to 2021. The study concludes with market predictions and recommendations.
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Table of Contents | Executive Summary~ || Total OVP Market: Market Engineering Measurements Global, 2015~ || CEO’s Perspective~ | Market Overview~ || Definitions~ || Focus of Analysis ~ || Segment Definitions~ || Digital Media Value Chain, Global, 2015~ || OVP Role in Digital Media Ecosystem~ || OVP Vendors~ || OVP Customers~ | Drivers and Restraints—Total Online Video Platforms~ || Key Market Drivers, Global, 2016–2021~ ||| Need to economically deliver video to fast growing and highly fragmented video-enabled consumer devices~ ||| Seamless video management, protection, publishing, and reporting~ ||| Increased use of video for content marketing and stakeholder communications~ ||| Bandwidth proliferation~ ||| Growing subscription and ad revenue through online video~ ||| The resolution to content rights issues~ || Key Market Restraints, Global, 2016–2021~ ||| Bandwidth caps ~ ||| Homegrown solutions and YouTube~ ||| Lack of market awareness and acknowledged best practices in vendor selection~ ||| Managing other content types~ ||| Continued uncertainty in ROI and online content business models~ ||| Lack of a unified corporate vision to harness enterprise video~ ||| Persistently sluggish economy~ | Forecasts and Trends—Total Online Video Platforms Market~ || Revenue Forecast, Global, 2015–2021 Revenue CAGR, 2015–2021~ || Percent Revenue Forecast by Region, Global, 2015 and 2021~ || Revenue Forecast by Region, Global, 2015–2021~ || Regional Market Life Cycle Analysis, Global, 2015~ | Technology Trends—Total Online Video Platforms Market~ | Market Share and Competitive Analysis— Total Online Video Platforms Market~ || The Evolving OVP Market~ || Competitive Analysis—Market Share~ ||| Total OVP Market: Market Share by Company, Global, 2015~ |||| Brightcove~ |||| Ooyala~ |||| Kaltura~ |||| thePlatform~ |||| Neulion~ |||| Others~ || Competitive Structure, Global, 2015~ || Competitive Landscape, Global, 2015~ || Competitive Factors and Assessment~ || Market Share and Vendor Analysis—Market Leader~ || Market Share and Vendor Analysis—Market Challengers~ || Market Share and Vendor Analysis—Market Contenders~ || Emerging and Receding Participants~ || Hot Company Watch List: Anvato~ | OVP for TVE Segment Breakdown~ || OVP for TVE Segment Key Findings~ ||| Important Segment Characteristics~ ||| OVP for TVE Segment: Percent Revenue Breakdown, Global, 2015~ || OVP for TVE Segment: Market Engineering Measurements, Global, 2015~ || OVP for TVE Segment: Revenue Forecast, Global, 2015–2021 Revenue CAGR, 2015–2021~ | OVP for OTT and Others Segment Breakdown~ || Key Findings~ ||| Important Segment Characteristics~ ||| Percent Revenue Breakdown, Global, 2015~ || Market Engineering Measurements, Global, 2015~ || Revenue Forecast, Global, 2015–2021 Revenue CAGR, 2015–2021~ | NALA Breakdown~ || Revenue Forecast, NALA, 2015–2021 Revenue CAGR, 2015–2021~ || Revenue Forecast, NALA, 2015–2021 Revenue CAGR, 2015–2021~ | EMEA Breakdown~ || EMEA Breakdown—Western Europe~ || EMEA Breakdown—Nordics~ || EMEA Breakdown—Middle East~ || OVP for TVE Segment: Revenue Forecast, EMEA, 2015–2021 Revenue CAGR, 2015–2021~ || OVP for OTT and Others Segment: Revenue Forecast, EMEA, 2015–2021 Revenue CAGR, 2015–2021~ | APAC Breakdown~ || OVP for TVE Segment: Revenue Forecast, APAC, 2015–2021 Revenue CAGR, 2015–2021~ || OVP for OTT and Others Segment: Revenue Forecast, APAC, 2015–2021~ || Revenue CAGR, 2015–2021~ | The Last Word~ || 3 Big Predictions~ || 3 Recommendations~ | Legal Disclaimer~ | Appendix~ || Total OVP Market: Market Engineering Measurements, Global, 2015~ || Partial List of Companies Interviewed~ || Learn More—Next Steps~
List of Charts and Figures 1. Total OVP Market: Market Engineering Measurements Global, 2015 – Market Overview~ 2. Total OVP Market: Market Engineering Measurements Global, 2015 – Competitor Overview~ 3. Digital Media Value Chain, Global, 2015~ 4. Total OVP Market: Key Market Drivers, Global, 2016–2021~ 5. Total OVP Market: Key Market Restraints, Global, 2016–2021~ 6. Total OVP Market: Revenue Forecast by Region, Global, 2015–2021~ 7. Total OVP Market: Competitive Structure, Global, 2015~ 8. Hot Company Watch List: Anvato~ 9. OVP for TVE Segment Key Findings - Important Segment Characteristics~ 10. OVP for TVE Segment: Market Engineering Measurements, Global, 2015~ 11. OVP for OTT and Others Segment Key Findings - Important Segment Characteristics~ 12. OVP for OTT and Others Segment: Market Engineering Measurements, Global, 2015~ 13. Total OVP Market: Market Engineering Measurements, Global, 2015~| 1. Total OVP Market: Revenue Forecast, Global, 2015–2021 Revenue CAGR, 2015–2021~ 2. Total OVP Market: Percent Revenue Forecast by Region, Global, 2015 and 2021~ 3. Total OVP Market: Regional Market Life Cycle Analysis, Global, 2015~ 4. Total OVP Market: Market Share by Company, Global, 2015~ 5. Total OVP Market: Competitive Landscape, Global, 2015~ 6. OVP for TVE Segment: Percent Revenue Breakdown, Global, 2015~ 7. OVP for TVE Segment: Revenue Forecast, Global, 2015–2021 Revenue CAGR, 2015–2021~ 8. OVP for OTT and Others Segment: Percent Revenue Breakdown, Global, 2015~ 9. OVP for OTT and Others Segment: Revenue Forecast, Global, 2015–2021 Revenue CAGR, 2015–2021~ 10. OVP for TVE Segment: Revenue Forecast, NALA, 2015–2021 Revenue CAGR, 2015–2021~ 11. OVP for OTT and Others Segment: Revenue Forecast, NALA, 2015–2021 Revenue CAGR, 2015–2021~ 12. OVP for TVE Segment: Revenue Forecast, EMEA, 2015–2021 Revenue CAGR, 2015–2021~ 13. OVP for OTT and Others Segment: Revenue Forecast, EMEA, 2015–2021 Revenue CAGR, 2015–2021~ 14. OVP for TVE Segment: Revenue Forecast, APAC, 2015–2021 Revenue CAGR, 2015–2021~ 15. OVP for OTT and Others Segment: Revenue Forecast, APAC, 2015–2021 Revenue CAGR, 2015–2021~
Author Anisha Vinny
Industries Entertainment and Media
WIP Number NFCF-01-00-00-00
Is Prebook No