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31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

13 Apr 2017  |  Global  |  Market Research

Global Content Protection Market, Forecast to 2021

OTT, HTML5, and Cable IP-fication Disrupt Status Quo for Conditional Access Systems (CAS) and Digital Rights Management (DRM)

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Video service operators continue to rely heavily on content protection technologies to secure content, protect revenue, and meet content licensing obligations. However, the nature of protection technologies is expanding to encompass changing content delivery and rendering destinations including consumer electronics (CE) device apps and browsers. Th...

This insight provides country-by-country subscriber data for DTT and forecasts for DTT equipment such as DTT-enabled set top boxes and IDTVs. It provides drivers and restraints for DTT vis-a-vis Pay TV and Internet TV alternatives. It also discusses relevant technical trends including compression formats and transmission standards.

4K and HEVC are exciting and the direction the market is headed towards, until AV1 takes their place. However, vendors, content owners and the media need to have realistic expectations of what is possible with 4K streaming and utilize accurate estimates when it comes to bitrates, costs, efficiencies, and Internet speeds. Based on the HEVC testing t...

05 Sep 2018  |  Global  |  Market Research

Global Content Protection Market, Forecast to 2024

Turbulent Market Conditions Due to Shifting Consumer Preferences and Technological Advancements Point to High Growth Potential by 2024 for Vendors; Responsiveness and Scalability Will be Key to Success

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Key Issues Addressed

The study on the Global Content Protection Market provides a comprehensive analysis of trends, perspectives, and market forecasts until 2024. The segments covered include: a. Conditional Access Systems (CAS) b. Digital Rights Management (DRM) c. Digital Watermarking Apart from providing a thorough competitor analysis of key market partici...

Set-top box vendors are focused on supporting devices that enable seamless rendering of high-quality video on a powerful user interface. The global set-top box market crossed 300.8 million in unit shipments in 2017 and is expected to grow to 359.2 million units, recording a compound annual growth rate (CAGR) of 3.6% (2017–2022). The ongoing analog ...

Increasing cost of production and end-user consolidation restrict growth in this near-mature market. Set-top box vendors are focused on supporting devices that enable seamless rendering of high-quality video on a powerful user interface. The global set-top box market crossed 249.4 million in unit shipment in 2018 and is expected to grow to 297.3 mi...

Frost & Sullivan’s global team of analysts and consultants continuously researches a wide range of industries across the globe. The primary and secondary analysis span the entire value chain, identifying organizations that consistently develop new growth strategies based on a visionary understanding of the future and a proven ability to address eme...

04 May 2017  |  North America  |  Market Research

Global Set-top Box Market, Forecast to 2021

High Demand for Hybrid Set-top Boxes and Ongoing Upgrade Cycles for Feature-rich Devices Drive Growth and Innovation

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Set-top box vendors are focused on supporting devices that enable seamless rendering of high-quality video on a powerful user interface. The global set-top box market crossed 272 million in unit shipments in 2016 and is expected to grow to 323.9 million units at a compound annual growth rate (CAGR) of 2.9% (2016-2021). The ongoing analog switch-off...