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Frost & Sullivan’s global team of analysts and consultants research a wide range of industries. Primary and secondary analysis spans the entire value chain, identifying organizations that consistently develop new growth strategies based on a visionary understanding of the future and a proven ability to effectively address emerging challenges and op...

This research analyzes the world dynamic publishing solutions market. Frost & Sullivan defines dynamic publishing as a value chain of software products that enable the creation, repurposing and publication, and delivery of content across a variety of medium. In this study Frost & Sullivan has evaluated the current state of the world dynamic publish...

This Frost Radar analyzes online video platform (OVP) providers that offer services targeted at media and entertainment (M&E) use cases and customers. An OVP is a software-as-a-service (SaaS) that enables video content owners or holders to ingest, transcode, store, manage, protect, publish, syndicate, track, distribute, and monetize pieces of onli...

This research service covers the state of the global embedded computing ecosystem market, examining the drivers and restraints for growth, technology, and market trends. The study includes a discussion on the following topics: Internet of things, M2M communication, and microprocessor hardware/software. Market growth is forecasted for the following ...

This Frost Radar™ provides an in-depth analysis of 15 of the top Growth and Innovation leaders offering digital signage software and services. Digital signage has evolved beyond the static board or wall to become a dynamic and adaptable communication medium that fits within omnichannel marketing and enterprise communication strategies and toolsets....

Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of different technologies, such as the internet of things, artificial intelligence, and the cloud. Frost & Sullivan’s 2022 IT Decision Makers Survey included a new section to understand the perception and use of immersive technologies and the metaver...

Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of different technologies, such as immersive services, the metaverse, the Internet of Things, artificial intelligence, and the cloud. This report leverages the information collected on Frost & Sullivan s 2023 IT Decision Makers Survey to analyze t...

Frost & Sullivan’s global team of analysts and consultants continuously researches a wide range of industries across the globe. The primary and secondary analysis span the entire value chain, identifying organizations that consistently develop new growth strategies based on a visionary understanding of the future and a proven ability to address eme...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

Infographics

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...