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Blu-ray technology vendors face significant challenges stemming from the continued momentum of over-the-top (OTT) video streaming—the fastest-growing segment of the home video market. The seemingly inevitable consumer transition from physical disc to digital video content consumption via OTT services is negatively impacting the sales of Blu-ray pla...

This Frost Radar™ provides an in-depth analysis of 15 of the top Growth and Innovation leaders offering digital signage software and services. Digital signage has evolved beyond the static board or wall to become a dynamic and adaptable communication medium that fits within omnichannel marketing and enterprise communication strategies and toolsets....

Increasing cost of production and end-user consolidation restrict growth in this near-mature market. Set-top box vendors are focused on supporting devices that enable seamless rendering of high-quality video on a powerful user interface. The global set-top box market crossed 249.4 million in unit shipment in 2018 and is expected to grow to 297.3 mi...

Set-top box vendors are focused on supporting devices that enable seamless rendering of high-quality video on a powerful user interface. The global set-top box market crossed 300.8 million in unit shipments in 2017 and is expected to grow to 359.2 million units, recording a compound annual growth rate (CAGR) of 3.6% (2017–2022). The ongoing analog ...

This analysis discusses questions about and compares global approaches to how regulations may or are already shaping the metaverse, and how issues of identity and trust lie below the surface. The analysis includes perspectives from the following thought leaders: Elizabeth Rothman, attorney and advisor to non-profit standards organization X Real...

Cisco and Ericsson formed a partnership in 2015 as a decisive countermeasure to the significant threat posed by the merger of services giant Alcatel-Lucent with equipment vendor Nokia. Through this unique partnership, the two companies also aim to capture the immense revenue potential offered by service providers aggressively modernizing their bro...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

Infographics

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

This insight provides 5-year forecasts for the sale of professional encoders and transcoders in the M&E ecosystem. Elect vendors are highlighted that stand out in the 2014 to 2015 timeframe on account of a strong value proposition and consequent market leadership. This insight also provides select base year numbers and forecasts for HEVC-enabled de...

The total digital broadcast and cinematography cameras market is in a mature phase and exhibited negligible annual growth in 2012. While digitization and HD sustain demand in the broadcast segment, it is the cinema sector that will fuel growth, albeit marginally. The market used to be distinctly segmented- with specific type of cameras for specific...