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Demand Saturation Slows Total Market; But Cinema Propels Product Innovation and Revenue Growth
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The total digital broadcast and cinematography cameras market is in a mature phase and exhibited negligible annual growth in 2012. While digitization and HD sustain demand in the broadcast segment, it is the cinema sector that will fuel growth, albeit marginally. The market used to be distinctly segmented- with specific type of cameras for specific applications, at specific price points. However, today, cameras are increasingly used interchangeably across applications for reasons such as cost, ease of usage and similarity in features; thereby blurring definitions around products. The study period is 2011-2017 with the base year as 2012.
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