Search results for: 'drive ad data'

The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

19 Nov 2018  |  North America  |  Market Research

Global Big Data Analytics Market, Forecast to 2023

Market Consolidation and Convergence in Product Offerings are Key Themes Driving Market Progression

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This study on Big Data Analytics (BDA) classifies the market into 2 major categories: Data Discovery and Visualization (DDV) and Advanced Analytics (AA). The BDA market accounted for $8.5 billion in 2017, and is expected to grow at a Compound Annual Growth Rate (CAGR) of 29.7% to $40.6 billion by 2023.The market is driven by organizations realizing...

30 Dec 2015  |  Global  |  Market Research

Global Big Data Analytics Market

The High Demand for Self-service, Automated Analytics and the Rapid Adoption of Predictive Tools Boost Growth

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The global Big Data analytics market demonstrated phenomenal growth in 2015. This study discusses 2 end-user segments: data discovery and visualization (DDV) and advanced analytics (AA). The regional forecast spans North America, Latin America, Europe, the Middle East, and Africa, and Asia-Pacific. Market drivers and restraints are ranked in order ...

Frost & Sullivan classifies all analytics solutions into 2 broad segments, namely data discovery and visualization (DDV) and advanced analytics (AA). The study discusses the segment architectures, end users, and major components. The regional forecast spans North America and Latin America; Europe, the Middle East, and Africa; and Asia-Pacific marke...

This Frost & Sullivan study surveys the online video platform (OVP) market, which has become an increasingly critical enabler of all digital content. The study considers OVP providers that support enterprises, brands, and organizations to inject video into their websites, apps, and other online properties and leverage audience data for additional b...

This research service provides a detailed Market Engineering analysis of the global enterprise search market. The service ranks and explains market drivers and restraints. It also provides forecasts for revenue and unit shipments. Segment based analysis is provided based on type of installation, and deployment in search across application vertical...

The Frost Radar on the global demand-side platforms (DSPs) market assesses providers of software solutions that improve advertisers and agencies ability to plan, buy, measure, execute, and optimize their global advertising initiatives. DSPs are an essential component of the digital advertising supply chain. These platforms act as advertising dema...

This research service covers the state of the global embedded computing ecosystem market, examining the drivers and restraints for growth, technology, and market trends. The study includes a discussion on the following topics: Internet of things, M2M communication, and microprocessor hardware/software. Market growth is forecasted for the following ...