Search results for: 'effectiveness ad models for compon'

The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...

This Frost Radar on the global 3D modeling and animation software industry analyzes providers developing, selling, and supporting tools to create and manipulate 3D objects and animation for a variety of verticals and use cases, including media and entertainment (M&E), architecture, industrial design, and retail and marketing. These providers can o...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

This research service covers the state of the global embedded computing ecosystem market, examining the drivers and restraints for growth, technology, and market trends. The study includes a discussion on the following topics: Internet of things, M2M communication, and microprocessor hardware/software. Market growth is forecasted for the following ...

The market insight provides the revenue forecast, subscriptions forecast, and market share analysis for the global set-top box market. Market drivers and restraints are ranked in order of impact. The base year is 2014 while the forecast period is 2015-2020. The study also provides the competitive environment and key market trends. A detailed discus...

The Frost Radar on the global demand-side platforms (DSPs) market assesses providers of software solutions that improve advertisers and agencies ability to plan, buy, measure, execute, and optimize their global advertising initiatives. DSPs are an essential component of the digital advertising supply chain. These platforms act as advertising dema...

16 Sep 2016  |  South Asia, Middle East & North Africa  |  Market Research

Over the Top (OTT) Video Market Update, India, 2016

OTT to Energize the Indian TV Market; Intensify Competition, and Create Strategic Partnerships and Subscription Models

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This research study provides an analysis of the over-the-top (OTT) video consumption in India. It gives an insight into the market scenario and growth prospects of key market participants, new entrants and the impact of telecom services in bringing about a drastic change in the way television is consumed in India. A competitive analysis of the stak...

03 Jun 2020  |  North America  |  Market Research

Global Digital Signage Systems Market, Forecast to 2025

Innovation in Display Technologies, Falling Prices, and the Emergence of Turnkey Solution Providers Drive Growth

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Key Issues Addressed

Ad spending has been rapidly shifting away from traditional TV, radio, and newspapers to digital media platforms and solutions. Emerging branding/marketing vehicles, including digital signage and interactive kiosks, are gaining traction and hold immense potential for future growth. A key value proposition of signage networks is that they can be dep...

Media streaming devices are connected, unmanaged devices whose primary purpose is to receive on-demand content via the Internet and display it on a television screen. Demand for media streaming devices was originally derived from cord-cutters looking for convenient, cost-effective ways to access entertainment content with a lean-back experience. Me...