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20 Jun 2016  |  North America  |  Market Research
Apple’s Internal CDN Now Delivers the Majority of Its Own Content
Over a period of roughly 3 years, Apple has taken a large percentage of its content delivery to its in-house CDN. It is using its own CDN for iTunes, iOS and OS X updates, music streaming, and a host of other assorted Apple content. Part of Apple’s reasoning for building its own CDN was because of performance issues with iCloud. In addition, Apple ...
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21 Dec 2022  |  North America  |  Customer Research
Evaluating Perceptions and the Use of Immersive Technologies and the Metaverse
Highlights from the 2022 Frost & Sullivan Global IT Decision Makers Survey
Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of different technologies, such as the internet of things, artificial intelligence, and the cloud. Frost & Sullivan’s 2022 IT Decision Makers Survey included a new section to understand the perception and use of immersive technologies and the metaver...
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19 Jan 2024  |  North America  |  Market Research
Evaluating the Perceptions and Use of Immersive Technologies and the Metaverse
Highlights from the 2023 Frost & Sullivan Global IT Decision Makers Survey
Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of different technologies, such as immersive services, the metaverse, the Internet of Things, artificial intelligence, and the cloud. This report leverages the information collected on Frost & Sullivan s 2023 IT Decision Makers Survey to analyze t...
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15 Dec 2022  |  North America  |  Market Research
The Impact of the Metaverse on Digital Advertising
The Metaverse is Reshaping Marketing Strategies and Offering Brands Revolutionary Ways to Engage with their Audiences
The metaverse as a concept can be complex to understand. Frost & Sullivan categorizes the metaverse as an interconnected network of persistent 3D worlds and simulations where end users, represented by virtual avatars, are enabled with a sense of social presence and spatial awareness and participate in an extensive virtual economy. This study dis...
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01 Apr 2015  |  Global  |  Market Research
Global Marketing Automation Software Market
Marketing Automation Evolves into a True Cross-Channel Marketing Suite
The global marketing automation market continues to show phenomenal growth. This study discusses two end-user segments: small and medium-sized businesses (SMB) and large enterprises. The regional forecast spans North America, Latin America, Europe, the Middle East and Africa, and Asia-Pacific. Market drivers and restraints are ranked and explained....
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23 May 2023  |  Global  |  Frost Radar
Frost Radar™: Video on Demand (VOD) Market
A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines
Frost & Sullivan’s global team of analysts and consultants continuously researches a wide range of industries across the globe. The primary and secondary analysis span the entire value chain, identifying organizations that consistently develop new growth strategies based on a visionary understanding of the future and a proven ability to address eme...
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14 Jun 2024  |  North America  |  Frost Radar
Frost Radar™: Account-based Marketing Platforms, 2024
A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines
The Frost Radar on account-based marketing (ABM) platforms analyzes providers that offer technology platforms, tools, and services created to streamline and optimize the execution of ABM strategies. ABM is a strategic approach in which a business targets its marketing efforts on a specific set of high-value accounts through personalized engagement...
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15 Jun 2012  |  Global  |  Market Research
Global Marketing Process Optimization Solutions Market
Continued Success for the Global Marketing Process Optimization Solutions Market
This research covers the global marketing process optimization solutions market. Frost & Sullivan defines the MPOS market as a value chain of product suites that offer marketing departments the ability to execute marketing functions including: planning, creation of print and digital marketing collateral, campaign and workflow management, benchmarki...
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28 Sep 2017  |  North America  |  Market Research
Global Enterprise Video Platforms Market, Forecast to 2023
Market Consolidation and Convergence in Product Offerings are Key Themes Driving Market Progression
The enterprise video platforms market continues to grow steadily thanks to demand and investment from large, global enterprises across all industry segments looking for a better way to communicate with a younger, more dispersed workforce and also with their customers, partners, suppliers, and investors. The study offers a closer look at key drivers...
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22 Feb 2018  |  North America  |  Market Research
Global Video Game Systems Market, Forecast to 2023
Platform Differentiation, New Marketing Opportunities, and Innovative Technologies Still Abound in a Mature Market
Video game systems consist of two sub-categories, consoles and handheld devices. A video game console is a preconfigured, ready-to-play, interactive appliance whose primary purpose when connected to a television is video gaming. Examples include Sony’s PlayStation 4 and Microsoft’s Xbox One. A video game handheld is a self-contained unit with the s...
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