Search results for: 'tech screen ad position device'

The evolution in autonomy and increase in the adoption of driver assistance systems have generated a need to sense and perceive the surrounding environment of a vehicle entirely and accurately. The fusion of forward-looking sensor data has given OEMs and Tier-I suppliers opportunities to offer multiple ADAS applications at low costs, while providin...

Major automotive OEMs globally are now incorporating active safety and automated vehicle technologies in their future vehicle line-ups to enhance safety and driver comfort. To gauge the suitability of each technology, continuous testing and validation is a must. Based on supportive legislation, several regions across the globe have been identified ...

09 May 2019  |  North America  |  Market Outlook

Global Autonomous Driving (AD) Industry Outlook, 2019

1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership

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Key Issues Addressed

The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...

Autonomous driving and ADAS features are on the rise in the NA market. Market participants that offer vehicles with L1 and L2 capabilities dominate the current market. A few of these OEMs also have vehicles with L2+ capabilities. Vehicles with L2+ ADAS and L3 AD capabilities will dominate the future of the NA ADAS and AD markets. Because of the ple...

The automotive industry is among the most affected by the COVID-19 pandemic and the ongoing semiconductor shortage. The resulting economic crisis impacted overall vehicle sales, leading to a delay in value chain components supply and technology introduction and a shift in consumer preferences. Original equipment manufacturers (OEMs) and value ch...

15 Sep 2022  |  North America  |  Market Research

Strategic Overview of Start-ups Disrupting the Global Autonomous Vehicle Market

Adoption of L2 and above ADAS and Autonomous Features Will Create New Growth Opportunities for Start-ups

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Companies have been developing advanced driver assistance systems (ADAS) and autonomous driving (AD) technologies continuously with the widespread adoption of Level 2 and above autonomies in markets like North America, Europe, China, and parts of Asia-Pacific. With the transition from ADAS to AD, technology companies, OEMs, and Tier suppliers must ...

The automotive industry, already reeling under a challenging 2019, has been dealt a further blow by Coronavirus (COVID-19) , since the demand for durable goods such as new passenger cars, light commercial vehicles (LCVs), and allied mobility activities will halt for the time being and later due to a change in purchasing priority. Amidst this socio-...

10 Jul 2017  |  North America  |  Market Research

Growth Opportunities and Implications of the Electronic Logging Device (ELD) Mandate in North America

Total ELD Addressable Market to Surpass 4 Million by 2019

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The aim of this study is to analyze developments in the Electronic Logging Device (ELD) market for Commercial Vehicles in North America (US and Canada) and present an overview of market growth opportunities and implications. Major focus is on trends such as pricing, package, business case, and solution types in addition to the significance of value...

07 Nov 2016  |  North America  |  Market Research

Market Analysis of Premium European OEMs' ADAS and Automated Driving (AD) Strategies

Along with Level 3 and 4 Functions, Shared Mobility Portfolio to Play a Key Role in OEMs’ Future Business Models

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While OEMs are racing towards achieving L4 and 5 automation features in their vehicles in developed markets such as NA and Europe, there will be major improvements in the ADAS sensors that will be used to achieve the desired features. Every OEM is working on a strategy that is different from others in terms of the level of automation desired. With ...