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Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

Internet users are now watching more diversified video content generated by professional or general users in real time. With growing penetration rate of Internet and mobile devices, users and streamers find it easy to record, watch, and share video content and interact with each other online. The Live Video Streaming (LVS) platform provides a cha...

The Asia-Pacific (APAC) smart city market recorded robust growth in 2019. It generated a revenue of $33.5 billion and is anticipated to expand at a compound annual growth rate (CAGR) of 29.1% between 2019 and 2025 to reach $154.84 billion in 2025. The market is expected to grow exponentially as government initiatives call for smart technologies to ...

Content services are most beloved when they offer delightful, consistent, cross-device OTT experiences, which are at par with conventional live, linear managed experiences. While Tier-1 services such as Comcast and others are coming closer to this idea in the US, the overall problem is far from solved. Even a decade after Netflix and Hulu first beg...

CenturyLink’s acquisition is motivated by improving the performance for viewers of live events and day/date content releases to reduce buffering and failed starts during peak hours and catch up TV. Streamroot leverages a software-based mesh network and a deterministic data science methodology, providing device awareness to ensure that consumers hav...

YouTube has the highest share in reach and watch time among all ad supported OTT platforms. According to Nielsen, more than half of 18- to 49-year-olds in the US are either light viewers of TV or do not subscribe at all. Over 90% of these people watch YouTube. Watch time of YouTube on television screens alone tops 250 million hours per day. YouTube...

The smart home market is moving toward optimized and personalized devices, environmental control, and energy consumption through ubiquitous connectivity and digital transformation. This strategic analysis is part of Frost & Sullivan's continued coverage of the global IoT market. Frost & Sullivan offers valuable insights that will help IoT service p...

The Internet of Things (IoT) is a complex ecosystem that integrates Information Technology (IT) with Operational Technology (OT) to generate data that can be analysed to increase revenues and improve business productivity. The IoT has moved from the machine-to-machine (M2M) era in which monitoring an asset was the main objective to sensing, gatheri...

Frost & Sullivan defines metaverse as a network of persistent 3D worlds and simulations where end users possess a sense of social presence and spatial awareness and can participate in an extensive virtual economy. The central concept of the metaverse is straightforward but intriguing: a persistent 3D world where an infinite number of people can int...