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This global marketing automation software (MAS) market study discusses the drivers and restraints to growth, market trends, and technology trends. Global and regional forecasts are included. The base year is 2013 and the forecast period runs through 2020. The market is divided into 3 regions: NALA, EMEA, and APAC. The study covers pricing trends al...

Video game systems consist of two sub-categories, consoles and handheld devices. A video game console is a preconfigured, ready-to-play, interactive appliance whose primary purpose when connected to a television is video gaming. Examples include Sony’s PlayStation 4 and Microsoft’s Xbox One. A video game handheld is a self-contained unit with the s...

Media streaming devices are connected, unmanaged devices whose primary purpose is to receive on-demand content via the Internet and display it on a television screen. Demand for media streaming devices was originally derived from cord-cutters looking for convenient, cost-effective ways to access entertainment content with a lean-back experience. Me...

A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness...

Thanks to the growth of structured and unstructured content within enterprises across all verticals and geographies and the increasing emphasis on workflow collaboration and information sharing, the enterprise content management market continues to evolve and grow. Vendors offering a slew of best-of-breed point solutions as well end-to-end platform...

The Rise of AI and Evolving Tech: While Generative AI and continuous tech advancements pose challenges, they also unlock opportunities. Businesses must embrace AI yet ensure human oversight. They should remain adaptable to integrate new technologies into their services and stay ahead of the curve. Monetization and Skills Transformation: New mone...

28 Sep 2017  |  North America  |  Market Research

Global Enterprise Video Platforms Market, Forecast to 2023

Market Consolidation and Convergence in Product Offerings are Key Themes Driving Market Progression

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The enterprise video platforms market continues to grow steadily thanks to demand and investment from large, global enterprises across all industry segments looking for a better way to communicate with a younger, more dispersed workforce and also with their customers, partners, suppliers, and investors. The study offers a closer look at key drivers...

The Frost Radar on account-based marketing (ABM) platforms analyzes providers that offer technology platforms, tools, and services created to streamline and optimize the execution of ABM strategies. ABM is a strategic approach in which a business targets its marketing efforts on a specific set of high-value accounts through personalized engagement...

The primary goals of this research are to highlight how important video quality is to broadcasters, publishers, and OTT platforms with regards to their monetization strategy. It also showcases how QoE (quality of experience) can have a positive or negative impact to their business and how easily it can be measured. With video delivery having imp...