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A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness...

This study covers the worldwide software monetization market, also known as software entitlement management or license management. It provides drivers and restraints; technology and market trends; demand analysis; and strategies for growth. The market is analyzed in 3 segmentshardware, software, and servicesand divided by 3 regions: NALA, EMEA, a...

Huge opportunity for growth exists for the DSM market outside of the United States and Australia, although these two countries have substantial subscribers, the latter being B2B and B2C as well as serving government agencies. Still, the opportunity size continues to grow with vendors of DMS solutions plunging into the intricacies of creating busine...

Big Data analytics for test and measurement (T&M) is gaining attention as many industries have realized the benefits of implementing Big Data analytics for T&M. Real-time analytics for maintaining the structural health of safety-critical components, reducing product development time, and ensuring quality maintenance can all be achieved by implement...

The research service sets the stage for visionary thinking by identifying and analyzing one of the significant Mega Trends—Connected Living—where ICT-enabled services are being offered to consumers in every aspect of their lives including homes, work and city environments. This presentation would highlight examples of projects, companies and techno...

Big Data has yet to take hold in Brazil, but some verticals (e.g., finance, telecoms, retail) are exploring projects with IT companies who provide solutions for fraud analytics, real-time analytics with in-memory computing, and online and digital analytics, to name a few. These solutions offer clear return on investment such as reduction of churn r...

This research service complements a recent market engineering report (MA35-67) on the total ICT spending in connected industries in Europe. It examines the drivers for ICT adoption in key industries, as well as how key technology trends influence different industries. Beyond the race to capture Connected Car in the automotive sector, other industri...

This research service analyzes the European substation automation market and the impact of smart grid. Substation automation is an integral part of the smart grid installation across Europe. Incorporation of intelligence in the substation devices, and automating this operation using said intelligence is called substation automation. Automation of s...

Growing safety concerns will drive the market for emergency lighting in India and will encourage innovation in higher technologies such as flame-proof specification, healthy competition through competitive pricing and efficient energy use through LED lamps. Soaring construction and development activities in shopping malls, theatres, airports, infor...