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This industry insight covers the opportunity for 5G in relation to the industry-wide adoption of virtual reality (VR) and augmented reality (AR) technology in select use cases. The insight seeks to answer the following questions: What is the status of global 5G deployments? How will 5G help VR/AR technology applications? What are the challenges and...

Digital Transformation is impacting almost all markets today. Extended Reality (XR) technologies play a crucial role in this transformation, with new communication channels and methods that allow users to be interconnected in real time. XR technologies have developed over the years, from Virtual Reality (VR) to Augmented Reality (AR) and Mixed Real...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

Digital transformation is entering an era of unprecedented change for businesses. Seamless, intelligent, and ubiquitous interactivity is a key IT investment theme for companies across all verticals that want to make a big impact on the future of their organization. This study is derived from a survey of IT decision makers in Brazil across multiple ...

Frost & Sullivan’s 2023 IT decision-maker (ITDM) survey was conducted to gain insights on the following end-user organizations’ priorities: • Current communications and collaboration technology adoption rates and future adoption plans • Demand for private branch exchange (PBX) and cloud/mobile PBX functionality • Evolution of enterprise tele...

24 Dec 2020  |  Global  |  Market Research

Disruptive Technologies Drive the Growth of the Global Commercial Air Traffic Management (ATM) Market, 2020

Future Growth Potential is Enhanced by Growth Opportunities in ATM

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After the downturn caused by the COVID-19 pandemic, the global commercial air traffic management (ATM) market will witness growth due to the rising adoption of automation and digital technologies, including remote towers, predictive technologies, and artificial intelligence (AI). The growing pressure to handle heavy air traffic is driving air navig...

26 Jun 2020  |  Latin America  |  Market Research

Post-pandemic Growth Opportunity Analysis of the Meetings Market

Video Meetings Become a Business Necessity in the New Normal

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The socio-economic impact of the COVID-19 pandemic is difficult to fully predict with many factors in a flux. One thing is amply clear – it will be a disruptive catalyst across the UCC industry. In particular, it will forever change the way we meet and collaborate. Organizations across the world were quick to respond to the pandemic by implementi...

The primary goals of this research are to highlight how important video quality is to broadcasters, publishers, and OTT platforms with regards to their monetization strategy. It also showcases how QoE (quality of experience) can have a positive or negative impact to their business and how easily it can be measured. With video delivery having imp...

28 Feb 2022  |  North America  |  Market Research

Growth Opportunities for Platform Approaches in Healthcare, Global

Digital Technologies, User Experience, and Clinical Expertise Will Drive Transformational Growth

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Despite being one of the largest and fastest-growing industries, healthcare is too often slow to innovate. Healthcare services and data are both extremely fragmented, often work in silos, create process inefficiencies, and constrain access and affordability. Digital platforms offer integration and interoperability between applications and solut...