Search results for: 'analysis ad cell'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

09 May 2019  |  North America  |  Market Outlook

Global Autonomous Driving (AD) Industry Outlook, 2019

1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership

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The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

This Frost & Sullivan research service focuses on US Department of Defense (DoD) computer software program spending and contracts. The DoD makes extensive use of computer software for both enterprise business functions and specialized combat mission systems. It has approved a software modernization strategy that is ensuring stable budgets, improve...

01 Apr 2021  |  North America  |  Market Research

Strategic Analysis of 5G Technology and Use Cases Transforming the Automotive Industry

Automakers will Implement 5G to Remain Competitive; Mature Regulations and NR Infrastructure Availability will be Critical for Advanced 5G C-V2X Deployments in the Future

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This research study aims to provide an overview of 5G solutions, key use cases, and applications adopted in the automotive industry. The study focuses on the strategies adopted by original equipment manufacturers, the business models used by them, and key vendors analysis. 5G technology will be critical for the automotive industry particularly when...

Although the Internet of Things (IoT) has been a buzzword for a long time, its penetration in the analytical instrumentation market has been limited when compared to other industrial markets. With key end users in the pharmaceuticals, food and beverage, and government sectors, the market proceeds with great caution (in terms of technology) as it de...

22 Jul 2022  |  North America  |  Market Research

Analysis of the North American UCaaS Market, Forecast to 2028

What Does it Take to Capitalize on the Robust Growth Trajectory?

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Fear of stagflation or recession is likely to dampen the momentum the industry has garnered in the past couple of years. Strong recognition of UCaaS benefits—including improved business continuity and enhanced remote/hybrid workforce productivity—is likely to be offset by budget tightening, delayed investments, and technology investment priorities ...

Most of the major factors driving adoption of the Cloud Computing concept by companies in Mexico are the same ones that boost more mature markets such as the USA and Western Europe. Fortunately for the Latin American and Caribbean region, countries such as Brazil, Colombia and Chile were not so effected by the economic crisis as some other economie...

29 Jan 2020  |  North America  |  Customer Research

Voice of Customer Analysis on Connected Car Services in the United States, 2018

Flexible Access to Telematics Services will be the Preferred Subscription Model in Future

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This study seeks to evaluate the current usage of connected car applications such as digital assistants, online infotainment services, telematics services, navigation services, and data-enabled services in the United States. It also focusses on customer analysis bifurcation by vehicle segment, brand, and customer preference. The study seeks to high...