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31 Jan 2020  |  North America  |  Market Research
Server-Side Ad Stitching Finds a Home in Live and Catch-Up
Server-Side Ad Stitching in Live and Catch-Up
Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...
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21 Jan 2019  |  North America  |  Market Research
Global Online Video Platforms Market, Forecast to 2023
As Delivery and Workflow Increasingly Commoditize, Live Workflows and Personalization Capabilities will be Competitive Factors for OVPs
Frost & Sullivan defines an online video platform (OVP) as a fee-based software-as-a service (SaaS) online content solution that enables video content owners to ingest, transcode, store, manage, protect, publish, syndicate, track, and monetize online video. While video continues to form the center of this formal definition, this process also includ...
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01 Feb 2021  |  Global  |  Market Research
Circular Economy and Growing Scarcity of Materials with Intrinsic Value to Transform the Global WEEE Recycling Market
Proliferation of Extended Producer Responsibility (EPR) and Related Information Technology Asset Disposal (ITAD) Strategies to Drive Growth Opportunities
Sustainable living, green environment, zero waste goals, zero carbon emissions, and circular economy are gradually becoming key themes in the agendas of governments and private organizations the world over. As economies progressed with rapid industrialization, globalization, technological innovations, better standards of living and improved consume...
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03 Feb 2020  |  North America  |  Market Research
OTT Service Providers Have Yet to Figure Out How to Achieve Service and Monetization Parity Across Traditional and Online Broadcasts
No OTT Services Achieving Service and Monetization Parity on Traditional and Online Broadcasts
Content services are most beloved when they offer delightful, consistent, cross-device OTT experiences, which are at par with conventional live, linear managed experiences. While Tier-1 services such as Comcast and others are coming closer to this idea in the US, the overall problem is far from solved. Even a decade after Netflix and Hulu first beg...
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02 Dec 2019  |  North America  |  Market Research
CenturyLink’s Strategic Acquisition of Steamroot
Streamroot Is A CDN provider With An Underlying P2P Technology
CenturyLink’s acquisition is motivated by improving the performance for viewers of live events and day/date content releases to reduce buffering and failed starts during peak hours and catch up TV. Streamroot leverages a software-based mesh network and a deterministic data science methodology, providing device awareness to ensure that consumers hav...
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02 Dec 2019  |  North America  |  Market Research
YouTube Continues Its Impressive Growth Momentum in 2019
YouTube Reaches More 18-49 year Olds in an Average Week Than All Cable TV Networks Combined
YouTube has the highest share in reach and watch time among all ad supported OTT platforms. According to Nielsen, more than half of 18- to 49-year-olds in the US are either light viewers of TV or do not subscribe at all. Over 90% of these people watch YouTube. Watch time of YouTube on television screens alone tops 250 million hours per day. YouTube...
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15 Mar 2021  |  Europe  |  Market Research
European Renovation Wave Strategy Drives Demand for Home Automation Systems (HAS) Market, 2027
Future Growth Potential Energized by Innovative Business Models and Sustainability-driven Value-added Offerings
This research explores growth opportunities in the European home automation systems market and the possibility of the European Renovation Wave strategy accelerating the demand for such products. The research analyses key drivers and restraints that influence market growth, key country-level trends and market measurements, competitive landscape, and...
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15 Nov 2022  |  Asia Pacific  |  Market Research
Digital Transformation of the Australian Water and Wastewater Sector
Climate Change-driven Transformation and the Operational Resilience Goal Drive Future-proofing Strategies
Australia has witnessed unprecedented extreme weather events of drought and flood. Climate change also plays a role in drought and flood severity and recurrence. With over 80% of its population living in and around urban hotspots, the country is one of the most urbanized worldwide. As such, water and wastewater (W&WW) utilities in Australia are und...
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20 Aug 2019  |  Global  |  Market Research
Growth Opportunities in the Data Center Test and Measurement Market, Forecast to 2024
Migration to 40G/100G Ecosystems and the Demand for Solutions Enhancing the Visibility and Security Across Multi-tenant Cloud Environments are Key Factors Driving Growth
Test equipment used to validate data center infrastructure includes those devices used to test transceivers used in data center production, and others that facilitate the installation and maintenance of the data center and monitor the performance of the data center network post its deployment. Equipment used during these phases includes electronic ...
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02 Dec 2022  |  North America  |  Megatrends
Transformative Mega Trends in the United States through 2030
Transformational Growth Opportunities in a Country Facing Converging Forces of Change; Technology in America: Chapter 2 of a 3–part Series
This research service is chapter 2 of a 3-part series that examines the technological advancements and convergences led by major shifts in artificial intelligence, cognitive computing, 5G, blockchain and digital reality across cities, businesses, and consumers. The high rate of digital adoption, supported by strong indicators, such as over 95% smar...
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