Search results for: 'hardware ad software pfa'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

This Frost & Sullivan research service focuses on US Department of Defense (DoD) computer software program spending and contracts. The DoD makes extensive use of computer software for both enterprise business functions and specialized combat mission systems. It has approved a software modernization strategy that is ensuring stable budgets, improve...

02 Nov 2022  |  North America  |  Market Research

Strategic Insights and Growth Opportunities for Software-defined Vehicles

Future Growth Potential in the Automotive Industry Hinges on a Service-oriented Architecture with Repeatable Avenues of Revenue Generation

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Original equipment manufacturers (OEMs) used to differentiate their products based on mechanical features. Today, however, consumers are increasingly looking for features defined by software, such as driver assistance, connectivity, and comfort-convenience services. The convergence of technologies including electrification, autonomous driving, shar...

09 May 2019  |  North America  |  Market Outlook

Global Autonomous Driving (AD) Industry Outlook, 2019

1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership

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The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...

This Frost Radar focuses on the global edge analytics software market. Edge analytics solutions utilize devices such as routers, sensors, integrated access devices (IADs), and multiplexers to sift through and rank large amounts of data collected on these devices. Since edge analytics software allows for analysis to occur at the device itself, it re...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

24 Jan 2023  |  North America  |  Market Research

US Healthcare Claims Management Growth Opportunities

Intelligent Tools to Automate Payer and Provider Functions Will Boost Efficiency and Deliver a Digital Customer Experience

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The healthcare claims management industry is evolving. Changes include a shifting reimbursement landscape (for virtual care, urgent care, telehealth, and at-home care); a transition to new, value-based care models (e.g., population-based reimbursement and partial and full capitation payment); and disruption from big tech companies, big-box retailer...

The COVID-19 pandemic has accelerated - rather than affected - growth prospects for the global connected cars market. Technology implementation has increased, and the post-pandemic situation appears to be a positive one for all stakeholders. The pandemic is a blessing in disguise as innovative features such as embedded connectivity, bio-based healt...

Serverless computing represents one more step on the path away from cumbersome monolithic applications to more agile software approaches that speed development and deployment time. Such “cloud-native” applications are designed to leverage the flexible infrastructure of the cloud by abstracting application logic from the underlying server hardware. ...