Search results for: 'partnering termin ad agreement'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

09 May 2019  |  North America  |  Market Outlook

Global Autonomous Driving (AD) Industry Outlook, 2019

1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership

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The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

24 Apr 2020  |  North America  |  Market Research

US Defense and Security Market Disruptors, 2020

Competitive Warnings and Partnering Opportunities for Large Established Defense Contractors

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The United States Defense and Security (US DoD) market has been dominated by legacy providers for decades. With the constant and rapid evolution of advanced technologies, coupled with the military’s goal of increasing flexibility at lower costs, start-up companies are aiming to disrupt the market in several areas. After reviewing this research ser...

This research service focuses on the United States (US) Department of Defense (DoD) command, control, communications, computers, intelligence, surveillance, and reconnaissance (C4ISR) contracting information for research, development, test, and evaluation (RDT&E); procurement; and services. The analyst has segmented contracting data by military dep...

YouTube has the highest share in reach and watch time among all ad supported OTT platforms. According to Nielsen, more than half of 18- to 49-year-olds in the US are either light viewers of TV or do not subscribe at all. Over 90% of these people watch YouTube. Watch time of YouTube on television screens alone tops 250 million hours per day. YouTube...

With interactive video and communication the core part of services such as Twitch, eSports and online betting, Adobe Media Server and RTMP may be headed for a revival. Following an agreement with Adobe, a company called Veriskope plans to sell, support, upgrade, and enhance the Adobe Media Server (AMS), the RTMP SDK and several related video produc...

The earth observation market is currently undergoing multiple technology and business model disruptions, largely driven by NewSpace participants in the market. Multiple small-satellite operators have entered the market and some of them have already launched their satellites. Frost & Sullivan’s research indicated that over 12,000 small-satellites wi...

17 Aug 2020  |  North America  |  Market Research

5G and Edge Computing—Cloud Workloads Shifting to the Edge, Forecast to 2024

Multi-access Edge Computing (MEC) Deployments to Proliferate as Applications Demand Decentralized Computing

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The term 'Edge Computing' refers to computing that pushes intelligence, data processing, analytics, and communication capabilities down to where the data originates, that is, at network gateways or directly at endpoints. The aim is to reduce latency, ensure highly efficient networks and operations, as well as service delivery and an improved user e...