Search results for: 'real ad defined'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

This study provides an analysis of the key cities around the world best positioned to implement smart emission monitoring solutions in the short, medium, and long terms. Cities account for 70% of global emissions and therefore play key roles in the transition towards a low-carbon economy. New technologies play an important role in this transition. ...

02 Nov 2022  |  North America  |  Market Research

Strategic Insights and Growth Opportunities for Software-defined Vehicles

Future Growth Potential in the Automotive Industry Hinges on a Service-oriented Architecture with Repeatable Avenues of Revenue Generation

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Original equipment manufacturers (OEMs) used to differentiate their products based on mechanical features. Today, however, consumers are increasingly looking for features defined by software, such as driver assistance, connectivity, and comfort-convenience services. The convergence of technologies including electrification, autonomous driving, shar...

09 May 2019  |  North America  |  Market Outlook

Global Autonomous Driving (AD) Industry Outlook, 2019

1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership

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Key Issues Addressed

The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

CES 2020 came to a close with the automotive industry looking at immediate and real-world use cases around an autonomous and on-demand connected lifestyle. As the DOT updated new AV guidelines, the Frost & Sullivan team went to understand how automotive industry participants, which have traditionally been cautious and slow adopters of technologies,...

The COVID-19 pandemic has accelerated - rather than affected - growth prospects for the global connected cars market. Technology implementation has increased, and the post-pandemic situation appears to be a positive one for all stakeholders. The pandemic is a blessing in disguise as innovative features such as embedded connectivity, bio-based healt...

05 Feb 2021  |  North America  |  Market Research

Shifting Spotlight from Product- to Value-based Outcomes Intensifies Growth in the US Real-world Evidence IT Solutions Market

Early-stage R&D and Commercial Applications Fuel the Growth Pipeline

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The US healthcare industrys transition to a patient-centric model is moving rapidly with focus on outcomes and value; however, drug prices have increased and pharmaceutical research and development (R&D) productivity is at its lowest. The healthcare industry and IT solutions providers are finding real-world evidence (RWE) as a potential solution to...

This Frost & Sullivan tracker provides metrics on Apple's quarterly performance (for both unit sales and revenues) for iPads, iPhones, Macs, and other products which includes sales of iPods, Apple TVs, Beats Electronics, and Apple-branded and third-party accessories. The deliverable includes historical quarterly data for all of these categories fro...