Search results for: 'structural ad daa'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

09 May 2019  |  North America  |  Market Outlook

Global Autonomous Driving (AD) Industry Outlook, 2019

1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership

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Key Issues Addressed

The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

In a post-pandemic business environment, businesses are increasingly turning to Desktop-as-a-Service (DaaS) and Workspace-as-a-Service (WaaS) services to enable remote work for employees that need it. By enabling employees to access their critical business applications from anywhere, using any Internet-connected device, these services help ensure b...

30 Oct 2020  |  North America  |  Frost Radar

Frost Radar™: Desktop-as-a-Service Market, 2020

A Benchmarking System to Spark Companies to Action—Innovation that Fuels New Deal Flow and Growth Pipelines

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In a post-pandemic business environment, businesses are increasingly turning to Desktop-as-a-Service (DaaS) and Workspace-as-a-Service (WaaS) solutions to enable remote work environments for employees. By freeing employees to access their critical business applications from anywhere, using any Internet-connected device, these services help ensure b...

The earth observation market is currently undergoing multiple technology and business model disruptions, largely driven by NewSpace participants in the market. Multiple small-satellite operators have entered the market and some of them have already launched their satellites. Frost & Sullivan’s research indicated that over 12,000 small-satellites wi...

Digitalization is the key enabler of decentralization and decarbonization, the other two Ds shaping the energy industry transformation. Cloud computing, Big Data, analytics, and the Internet of Things (IoT) are among technologies that enable the digital transformation of electric utilities and facilitate new ways of electricity production, storage,...

YouTube has the highest share in reach and watch time among all ad supported OTT platforms. According to Nielsen, more than half of 18- to 49-year-olds in the US are either light viewers of TV or do not subscribe at all. Over 90% of these people watch YouTube. Watch time of YouTube on television screens alone tops 250 million hours per day. YouTube...

TechVision's latest research service from the medical device technology cluster highlights the game changing innovations in cardiovascular care. Although cardiovascular devices have been in use for decades, over the last few years, there have been some major developments in cardiovascular care. The technology innoavtions are powered by rapid advanc...