Search results for: 'telecoms meda ad technology'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

09 May 2019  |  North America  |  Market Outlook

Global Autonomous Driving (AD) Industry Outlook, 2019

1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership

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The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...

Cloud communications emerged approximately two decades ago and, since then, business models and value propositions have evolved dramatically. Market power has shifted many times across vendors and service providers as various factors, including innovation velocity, strategy ingenuity and pocket depth, pushed certain participants to the top of the l...

This research service provides an analysis of the telecommunications market in the Kingdom of Saudi Arabia (KSA). The stakeholder scope includes mobile network operators (MNOs), fixed line operators and Internet Services Providers (ISPs). This study details the key telecom market indicators; telecom market developments in terms of technology, servi...

18 Feb 2021  |  Europe  |  Customer Research

Communications and Collaboration Investment Priorities

IT/Telecom Buyers’ Perspective

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This study provides the data collected through an online survey of 1,129 IT and telecom decision makers across customer size segments, industries and world regions. The survey was conducted in November-December 2020. Respondents were qualified as follows: • IT/telecom decision maker in organizations with 10+ employees • Having knowledge on communic...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

Business communications have evolved over the years to include a plethora of new communications and collaborations tools, such as video meetings, team spaces, business short messaging services (SMS) and more. Many businesses have also moved their call control (private branch exchange (PBX)) and collaboration tools to the cloud and adopting advanced...

10 Aug 2020  |  Global  |  Market Research

5G-powered Digital Economy Catalyzing the Global Wireless Technology Market, 2020–2024

IoT, SDN, and Low-power Consuming Wireless Technologies to Drive Growth Opportunities

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The global wireless technology market is well established and is witnessing a period of dynamic growth. This market is expected to expand its revenues from $1,431.30 billion in 2019 to $5,519.40 billion by 2024, at a CAGR of 31.0%. Wireless technology is used for enabling connectivity between different communication networks, within enterprises, or...

The multipurpose, multidimensional modern office featuring hybrid work, open offices, shared workspaces, and hot desking is here. To support today’s digital workers, businesses are designing modern meeting spaces. The emergence of the video-first enterprise has led to a growing demand for simple, affordable, and instant audio-video meetings and con...