Search results for: 'tvs'

Falling prices and the demand for next-generation features such as 4K and HDR continue to be the strongest drivers for smart TV sales. Even as the price of the highest-end models continues to rise as screen sizes and device sophistication at the high end continue to grow, there is falling disparity between traditional and smart TV price points at t...

YouTube has the highest share in reach and watch time among all ad supported OTT platforms. According to Nielsen, more than half of 18- to 49-year-olds in the US are either light viewers of TV or do not subscribe at all. Over 90% of these people watch YouTube. Watch time of YouTube on television screens alone tops 250 million hours per day. YouTube...

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

This Frost & Sullivan tracker provides metrics on Apple's quarterly performance (for both unit sales and revenues) for iPads, iPhones, Macs, and other products which includes sales of iPods, Apple TVs, Beats Electronics, and Apple-branded and third-party accessories. The deliverable includes historical quarterly data for all of these categories fro...

This Frost & Sullivan tracker provides metrics on Apple's quarterly performance (for both unit sales and revenues) for iPads, iPhones, Macs, and other products which includes sales of iPods, Apple TVs, Beats Electronics, and Apple-branded and third-party accessories. The deliverable includes historical quarterly data for all of these categories fro...

CenturyLink’s acquisition is motivated by improving the performance for viewers of live events and day/date content releases to reduce buffering and failed starts during peak hours and catch up TV. Streamroot leverages a software-based mesh network and a deterministic data science methodology, providing device awareness to ensure that consumers hav...

21 Jan 2019  |  North America  |  Market Research

Global Online Video Platforms Market, Forecast to 2023

As Delivery and Workflow Increasingly Commoditize, Live Workflows and Personalization Capabilities will be Competitive Factors for OVPs

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Key Issues Addressed

Frost & Sullivan defines an online video platform (OVP) as a fee-based software-as-a service (SaaS) online content solution that enables video content owners to ingest, transcode, store, manage, protect, publish, syndicate, track, and monetize online video. While video continues to form the center of this formal definition, this process also includ...

This Frost & Sullivan research service makes an analysis of the Brazilian total telecommunications services market and the impact of Mega Trends on it. It also provides market sizing and forecasts by segment and technology, both in terms of lines in service (LIS) and revenue, as well as market share figures. In this research, Frost & Sullivan's exp...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...