Search results for: 'tvs ad condition'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

Falling prices and the demand for next-generation features such as 4K and HDR continue to be the strongest drivers for smart TV sales. Even as the price of the highest-end models continues to rise as screen sizes and device sophistication at the high end continue to grow, there is falling disparity between traditional and smart TV price points at t...

The condition monitoring equipment market will undergo a significant transformation over the next 5 or 7 years due to the advent of new technologies, changing requirements for connectivity and analytics features, other equipment specifications. The condition monitoring market generated $1.92 billion in 2018. Although the revenue trajectory varies ...

The condition monitoring (CM) equipment market will undergo a significant transformation over the next 5 to 7 years with the advent of new technologies that are changing customer requirements in connectivity and analytics features, among other equipment specifications. Worth $1.92 billion in 2018, CM equipment market revenues are expected to reach ...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

09 May 2019  |  North America  |  Market Outlook

Global Autonomous Driving (AD) Industry Outlook, 2019

1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership

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Key Issues Addressed

The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...

YouTube has the highest share in reach and watch time among all ad supported OTT platforms. According to Nielsen, more than half of 18- to 49-year-olds in the US are either light viewers of TV or do not subscribe at all. Over 90% of these people watch YouTube. Watch time of YouTube on television screens alone tops 250 million hours per day. YouTube...

This Frost & Sullivan research service makes an analysis of the Brazilian total telecommunications services market and the impact of Mega Trends on it. It also provides market sizing and forecasts by segment and technology, both in terms of lines in service (LIS) and revenue, as well as market share figures. In this research, Frost & Sullivan's exp...

Currently there is a huge demand for healthcare services outside the hospitals and clinics, into the home environment, with healthwear meeting the needs of this growing trend and demand. The wearable medical devices integrated with vital signs or motion sensors can be used for continuous remote monitoring of patients, especially vulnerable chronic ...