Search results for: 'work ad cable'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

YouTube has the highest share in reach and watch time among all ad supported OTT platforms. According to Nielsen, more than half of 18- to 49-year-olds in the US are either light viewers of TV or do not subscribe at all. Over 90% of these people watch YouTube. Watch time of YouTube on television screens alone tops 250 million hours per day. YouTube...

09 May 2019  |  North America  |  Market Outlook

Global Autonomous Driving (AD) Industry Outlook, 2019

1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership

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Key Issues Addressed

The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...

The pandemic was a great equalizer with everyone being remote. Mass adoption of video meetings, chat, virtual whiteboarding, and group messaging kept everyone productive and fully connected. Everyone had the same presence and an equal voice during video meetings. As people return to the office, there is a growing challenge of keeping the same level...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

After experiencing significant demand shocks on account of COVID-19 in H1 2020, the DCB market made significant progress in H2 2020, registering annual shipments of 1.8 million units with a YoY growth of 9 percent, primarily driven by the revival of demand in the education sector. Despite the slowdown, the pandemic paved the way for the tremendous ...

The COVID-19 pandemic accelerated certain work-style trends that have slowly been picking up steam over decades. The current massive shift to remote and hybrid work is the result of both recent health and safety measures and long-standing trends such as globalization and employee demand for work-life balance, which have given rise to increasingly d...

The ongoing outbreak of coronavirus (COVID-19), first identified in December 2019 in Wuhan—the most populous city in Central China—evolved rapidly to be characterized as a pandemic by the World Health Organization (WHO) on 11 March 2020. Globally, organizations have been monitoring the COVID-19 situation closely and many have already implemented (o...

The multipurpose, multidimensional modern office featuring hybrid work, open offices, shared workspaces, and hot desking is here. To support today’s digital workers, businesses are designing modern meeting spaces. The emergence of the video-first enterprise has led to a growing demand for simple, affordable, and instant audio-video meetings and con...