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This report analyzes CRM from the contact center perspective. CRM front-end and CTI software are traditional contact center technologies. A discussion on analytics was added since it impacts CRM strategies deployed at the enterprise level.

Small midsized businesses (SMBs) become successful by addressing customers needs. Customer relationship management (CRM) software has become critical to SMBs by automating their ability to identify profitable sales opportunities and to develop customer loyalty and lifetime value, including social media referrals. But there are business, economic, ...

The base year for this study is 2011. Due to the economy, the market demand for customer care outsourcing continues to grow. Market participants reported a solid organic revenue growth and secured significant deals with new and already existing clients. A solid growth is forecasted, and companies will be less concerned about losing control over ...

This study maps the customer behaviour and expectations of enterprises which have deployed and are using OCRM solutions in ANZ. The analysis highlights the key business challenges driving adoption of OCRM solution, vendor evaluation criteria and purchase decision making process, apart from identifying the most suitable vendor in the ANZ OCRM market...