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Today, companies globally are challenged by the rapidly shifting market forces including the fast rate of innovation, change in technology landscape, increasing consumerization and changing economic scenarios. Firms are increasingly launching new and disruptive services in the market to differentiate themselves from the rest. On the other hand, end...

Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of technologies including immersive services, the metaverse, the internet of things, artificial intelligence, and the cloud. This report leverages information collected in the 2025 IT survey to analyze perceptions and use of immersive technologies an...

Virtual reality (VR) is an interactive three-dimensional (3D) environment that is computer generated. Immersion into VR is an individual’s perception of having a physical presence in the non-physical world or the virtual world. Technology advancement in in VR in the recent years has led to significant improvements in quality, reductions in overall ...

Today, companies globally are challenged by the rapidly shifting market forces including the fast rate of innovation, change in technology landscape, increasing consumerization and changing economic scenarios. Firms are increasingly launching new and disruptive services in the market to differentiate themselves from the rest. On the other hand, end...

Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of technologies, such as immersive services, the metaverse, the internet of things, artificial intelligence, and the cloud. This report leverages the information collected in Frost & Sullivan’s 2024 IT Decision-Makers Survey to analyze the percepti...

The Frost Radar™ for the supply-side platform market analyzes software solutions that allow publishers to effectively manage, sell, and optimize their advertising inventories through a set of programmatic tools. These are part of the broader digital advertising supply chain and provide the sell-side (i.e., publishers, media owners, and app develope...

Technological advancements are disrupting the healthcare industry. There is an increasing trend toward personalized and precise medical treatments, such as personalized genomics, which provide outputs at a much lower cost and at a faster speed than has ever been possible. Precision medicine has also driven the development of targeted drug delivery,...

Although South Africa is in a nascent phase regarding the adoption of Big Data technologies, industries have begun implementing Big Data solutions for improved operational processes and to find new business opportunities. The key driving forces behind Big Data discussed in this analysis include increased connectivity and Internet usage, for both mo...

This market insight is part of Frost & Sullivan's Real-time Cities Research Program. In recent years, it has become evident that cities see an opportunity to stimulate economic growth by opening up their substantial sources of data to digital services innovators. To become true real-time cities, they strive to do more than simply publish existing i...