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The global extended reality (XR) market is entering a new growth cycle, shifting from device-led adoption toward software-, platform-, and monetization-driven expansion. While headset shipments remain cyclical and closely tied to hardware refresh cycles, value creation is increasingly driven by scalable XR software platforms, recurring subscription...

The account-based marketing (ABM) platforms market in 2025 is at a clear inflection point. After years of fragmented adoption and experimentation, enterprises now demand measurable pipeline impact, not just engagement metrics. The shift from tactical ABM to scalable, full-funnel go-to-market (GTM) orchestration is accelerating, driven by economic p...

Highly regarded as a preferred offshore destination for the contact center outsourcing market, the Asia-Pacific region continues to flourish despite a volatile global outlook and currency fluctuations. Excellent service delivery, strong infrastructure, multilingual proficiency, and competitive pricing are some factors that ensure that Asia-Pacific ...

The generative AI sector faces a defining challenge: how to translate the breakthrough power of foundation models into real-world value amid unprecedented disruption. An explosion of large language models (LLMs) and multimodal AI tools promises to transform everything from enterprise productivity to creative work, yet organizations grapple with tru...

Digital piracy has evolved from casual file sharing into an industrialized, organized crime enterprise that ranks among the gravest revenue threats facing global media and entertainment. The single most important problem confronting the industry today is the industrialization of live streaming piracy—particularly of premium live sports—where crimin...

This Frost Radar™ assesses providers offering comprehensive solutions to automate and optimize demand generation programs, multichannel customer engagement campaigns, and performance analytics across business environments. It highlights companies enabling seamless lead management, customer engagement campaigns, and integration with other enterprise...

The global digital marketing and advertising technology sector is entering a definitive era of transformation in 2026, characterized not merely by incremental evolution but by a fundamental architectural restructuring of how brands communicate with consumers and businesses. The sector, defined as the platform ecosystem powering customer engagement ...

In 2025, the digital content services landscape is poised for transformative growth driven by key technological advancements and evolving consumer behaviors. Generative AI (GenAI) continues to revolutionize content creation and personalization. Simultaneously, extended reality (XR) technologies will continue to expand, offering immersive experience...

The accelerated transition from pay TV to VOD services drove hundreds of media and entertainment (M&E) companies across the globe to launch their own streaming platforms. In the past five years, the proliferation of vendors has made the VOD ecosystem an increasingly crowded space.With more online streaming service options than ever, VOD operators n...