Search results for: 'base ad drive'

The automotive industry faces challenges such as regulatory hurdles, electrification, the rise of software-defined vehicles (SDVs), semiconductor shortages, and geopolitical chaos. OEMs and value chain partners are realigning their product strategies, roadmaps, and launch timelines to adapt to these challenges. They have rerouted investments to dev...

The automotive industry is among the most affected by the COVID-19 pandemic and the ongoing semiconductor shortage. The resulting economic crisis impacted overall vehicle sales, leading to a delay in value chain components supply and technology introduction and a shift in consumer preferences. Original equipment manufacturers (OEMs) and value ch...

Though the automotive industry is recovering from the COVID era and reaching pre-COVID forecasted vehicle sales, it still faces many challenges—regulatory hurdles, semiconductor shortages, and geopolitical chaos. Original equipment manufacturers and value chain partners are realigning their product strategies, road maps, and launch timelines to ada...

The global usage-based insurance (UBI) market is experiencing a transformative shift, driven by the rapid adoption of connected technologies and data-driven insights. Traditional insurance models have struggled to keep pace with the evolving automotive landscape, where driver behavior and vehicle usage patterns are becoming more integral to risk as...

Location-based entertainment (LBE) refers to immersive video installations that leverage technology and a shared environment to create engaging experiences not typically achievable in homes. Immersive video LBE uses high-resolution, wide field of view domed and wall displays, and/or virtual reality (VR), augmented reality (AR), mixed reality (MR), ...

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

This study analyzes the market for Web-based integrated maritime solutions and the evolution of stand-alone surveillance mechanisms into integrated formats supported by EO/SAR satellite data. The discussion includes revenue forecast, covering 2,326 customers (port operators, port authorities and ship operators), regional trends, industry participan...

Space-based intelligence, surveillance, and reconnaissance (ISR) refers to the strategic use of satellites and space-based assets to gather, process, and disseminate critical information for military, intelligence, and security purposes. These systems are pivotal in providing real-time, global monitoring capabilities, offering insights into diverse...

The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...