Search results for: 'one ad road'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

Autonomous driving and ADAS features are on the rise in the NA market. Market participants that offer vehicles with L1 and L2 capabilities dominate the current market. A few of these OEMs also have vehicles with L2+ capabilities. Vehicles with L2+ ADAS and L3 AD capabilities will dominate the future of the NA ADAS and AD markets. Because of the ple...

07 Oct 2025  |  Global  |  Market Research

Coatings for On-Road Commercial Vehicles, Global, 2024–2031

Evolving Coating Demands Are Driving Transformational Growth Due to Environmental Regulations, Fleet Longevity, and Visual Branding

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This study provides a comprehensive assessment of the current status and future prospects of the global commercial vehicle coatings market, analyzing volume shipments and revenue at the manufacturer level from 2021 to 2031. It focuses on coatings applied to the exterior surfaces of on-road commercial vehicles—including heavy trucks, buses, coaches,...

11 Jan 2016  |  Asia Pacific  |  Market Research

APAC Road Marking and Traffic Paints and Coatings Market, Forecast to 2019

Leveraging Road Infrastructure Investments, Retro-reflectivity, Environment-friendly Water-borne Markings and Skid Resistance Coatings Make Gains

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This research service identifies the major market drivers, restraints, country-wise trends, and segment trends in the APAC road marking and traffic paints and coatings market. The study covers trends in the countries of Malaysia, Indonesia, Thailand, Vietnam, South Korea, and China, along with Australia and New Zealand. The research includes an in-...

Major automotive OEMs globally are now incorporating active safety and automated vehicle technologies in their future vehicle line-ups to enhance safety and driver comfort. To gauge the suitability of each technology, continuous testing and validation is a must. Based on supportive legislation, several regions across the globe have been identified ...

The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...

This competitive benchmarking focuses on the growth of the electric truck market in North America and its aftermarket service opportunities. The study provides information on key OEMs and non-OEMs and their electric truck service strategies. Opportunity size is determined by forecasting the number of LD, MD, and HD trucks on the road and the averag...

The evolution in autonomy and increase in the adoption of driver assistance systems have generated a need to sense and perceive the surrounding environment of a vehicle entirely and accurately. The fusion of forward-looking sensor data has given OEMs and Tier-I suppliers opportunities to offer multiple ADAS applications at low costs, while providin...

The proliferation of IoT is driving demand for smart computing devices that offer an array of features and services such as real-time access to information, resources, and communications. To keep pace with these enhancements, devices have become more powerful and more complex, driving the need to integrate multiple systems on a single IC. A SoC int...