Search results for: 'real ad defin'

17 Sep 2024  |  Global  |  Market Research

ADAS and AD Sensor Suite Strategies, Europe, 2024 2030

OEMs Strategies Will Drive Transformational Growth by Using LiDAR as a Primary Sensor with Cameras and Imaging Radar to Meet the Rise of Eyes-off Driving

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The global automotive industry is going through a transformation with the convergence of the connected, autonomous, shared, and electric (CASE) trends. Connectivity and autonomous driving (AD) features are leading this transformation. Globally, OEMs are looking to introduce various advanced driver assistance system (ADAS) features ranging from L0 t...

Customer demand in the telecom industry is changing. Their capacity needs are growing, and the demand for connectivity is being created even in underserved regions. Telecom business demand shifts from broadcasting to connectivity as the telecom sector switches its focus from satellite-based video broadcasting to satellite-based IP communication and...

The evolving IT landscape has played a transformative role in the field of life sciences, enabling a reliance on real-world evidence (RWE) solutions. With growing competition and the demand for precision in decision-making, pharmaceutical companies, healthcare providers, and technology organizations have realized the need for real-world data (RWD) ...

25 Sep 2024  |  Global  |  Market Research

Benchmarking of North American OEM Software-defined Vehicle Strategies, 2024

North American OEMs have been at the Forefront of the Transition to Repeatable Avenues of Revenue, and Future Growth Hinges on Innovative Business Models that Use Data Monetization Strategies

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Original equipment manufacturers (OEMs) used to differentiate their products based on mechanical features. Today, consumers are increasingly looking for software-defined features, such as driver assistance, connectivity, and comfort-convenience services. The convergence of technologies, including electrification, autonomous driving, shared mobility...

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

The global healthcare RTLS market is evolving beyond traditional asset tracking toward intelligent location platforms that enable real-time visibility, workflow optimization, and operational decision-making across healthcare environments. As healthcare providers continue investing in digital transformation, RTLS is increasingly being deployed as an...

The Mobility Technology Opportunity Engine (TOE) covers innovations pertaining to Electric Vehicles, Software-defined Vehicles, LiDAR, Radar and Infrastructure Monitoring.The purpose of the Mobility Technology TOE is to raise awareness of global technology innovations in self-propelled ground-based mobile platforms that are not only technically sig...

There have been minimal changes in US payment infrastructure since the rollout of automated clearing house (ACH) in the 1960s and 1970s. For decades, the banks and financial institutions (FIs) in the United States have avoided “fixing what is not broken”, and the financial services industry has been lagging in digital transformation compared to ot...

The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...