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Migrating applications and data from the premises to the cloud is much harder than it seems. Three-quarters of businesses surveyed by Frost & Sullivan say migration represents a top hindrance to cloud implementation. The challenges are both technical and non-technical, and include the physical challenge of moving vast amounts of data to the cloud, ...

The growth of online models will increase product-based or bundled cross selling across distributor Web stores, equipment dealer networks, B2B and B2C eCommerce Web pages, and mobile apps. The increasing sale of aftermarket spares and lubricants through online marketplaces will also lead to the seamless sale of used equipment, with a win-win model...

Since 2010, Frost & Sullivan has conducted an annual web-based survey of enterprise cloud decision makers. The goal is to understand not just what choices they make about cloud workloads and data, but also why. One area of inquiry is why enterprises have selected their primary public cloud service provider. In this highly concentrated market, the t...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

The COVID-19 pandemic has definitely brought about a lot of positive, flexible changes in the way people are moving; for instance, tourists now use P2P carsharing instead of traditional car rentals. The car is increasingly losing its importance as a status symbol, and millennials are very comfortable using multiple mobility apps to complete thei...

Small and medium-sized businesses (SMBs) are hastening to the cloud. Similar to their large counterparts, they are transforming to a digital-first business, with the cloud as a foundation. According to Frost & Sullivan's 2022 global cloud user survey, 78% of SMBs use public cloud for at least some of their business applications and data. This repre...

Evolving work environments and shifting industry structures in North America and Europe have changed consumer preferences for urban mobility. Cities have become more proactive in rethinking their transportation networks to make them more flexible and sustainable. Innovative solutions are necessary to meet citizens needs, ensure integrated and effi...

Software-defined wide-area network (SD-WAN) solutions continue to gain traction among enterprises trying to achieve network agility, cost containment, and consistent and secure app performance at the edge and branch locations. SD-WAN enables organizations to flexibly route traffic over network technologies based on their application needs. SD-WAN f...

This Frost & Sullivan analysis presents the findings of a comprehensive survey conducted to understand consumer behavior in the procurement and usage of light-duty commercial vehicles (LCVs) in India. With the Indian logistics and transportation sector undergoing rapid transformation, LCVs play a critical role in last-mile connectivity, intra-city ...