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From optimizing operations to driving R&D, enterprises are leveraging artificial intelligence (AI) to drive digital transformation and support business outcomes. However, where are global organizations in this journey and what are their adoption drivers and restraints In this study, Frost & Sullivan presents the key findings of a survey conducted ...

The primary goal of this research is to establish how OTT platforms, publishers, and broadcasters think about optimizing video delivery. The study looks at which enhanced experiences are the most important and across which devices customers are most interested in deploying them. With consumers having more choices than ever when it comes to vide...

26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...

The rising demand for faster and more secure transactions along with full transparency has made Blockchain one of the fastest growing technology markets in the world. Banks and technology providers are investing heavily in R&D activity related to verifying and recording finance transactions. Also, major US technology companies such as IBM, Microsof...

The US space market plays a vital role in the security and national defense of the country and provides useful information for a variety of applications. Space companies face intense competition amongst themselves as well as from new entrants to the market. The space industry is growing at a rapid pace, and competition has enabled lower costs and a...

The homes and buildings industry’s future is technology enabled. Recovery from the COVID-19 pandemic combined with decarbonization challenges will accelerate the use of digital building technologies. Heightened awareness about a safe and healthy environment will prompt the use of the internet of things (IoT), artificial intelligence (AI) applicatio...

The growing adoption of Cloud in IoT services, shifting of focus to industrial IoT (IIoT), the rising market of M2M communication, and the increasing trend of wearable technology applications are among the major factors driving the IoT market in India. Moreover, various government projects such as smart cities, smart transportation, smart grids, a...

Frost & Sullivan s cybersecurity practice area covers a variety of solutions and advanced technologies that offer security protection to organizations. Some of the markets studied include extended detection and response (XDR), secure access service edge (SASE), cloud-native application protection platforms (CNAPPs), identity access management (IAM)...

About 89% of IT and business decision makers that Frost & Sullivan surveyed in late 2023 believe artificial intelligence and machine learning are crucial, very important, or important in achieving business goals revolving around increasing operational efficiency, supporting innovation, and improving customer experience. An equal percentage of respo...