Search results for: '9849 2e'

YouTube has the highest share in reach and watch time among all ad supported OTT platforms. According to Nielsen, more than half of 18- to 49-year-olds in the US are either light viewers of TV or do not subscribe at all. Over 90% of these people watch YouTube. Watch time of YouTube on television screens alone tops 250 million hours per day. YouTube...

Many of the common problems encountered by viewers are the result of connectivity issues, especially on mobile. Globally, many viewers are plagued by problematic cellular connections that can’t support their on-demand video needs. Studies show that viewers are increasingly impatient, and the lag or buffering that results from insufficient connectiv...

The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...

As video-based content services are now big business, with real revenue behind them, cloud-based ecosystems are now the difference between success and failure. Content owners can no longer afford to rely on self-hosted solutions that are more costly, harder to upgrade, and can't be scaled on-demand. Cloud services are opening new doors via platform...

The pay TV market has been in a state of disruption for the past few years. With many of these content services starting to mature, the streaming media market is about to evolve again, causing confusion for consumers. Many of these services started out pitching one main value proposition – being low cost. But now, with nearly every major streaming ...

Multi-CDN strategies are quickly becoming a topic of interest for organizations in a wide range of industries. There are clear, tangible business benefits to deploying multi-CDNs around improving the user experience and controlling costs. And although some respondents hold the perception that operating multi-CDNs can be complex, companies are dispe...

To use a multi-CDN strategy, customers need an efficient way to route their site’s traffic to different CDN providers. The three routing methods that seem to be the most prevalent among recent multi-CDN survey respondents are Manifest, Player, and DNS approaches. For all of these methods, it’s important to implement business logic that defines how ...

For customers looking for cheap video storage in the cloud, Amazon and Google offer some of the lowest prices. But for content owners that use Google and Amazon’s storage as origin, and then have another third-party CDN pull from it, their customers get hit with egress charges that in many cases no longer make Amazon and Google the cheapest for sto...

Disney Streaming Services knows what needs to be fixed and what it needs to do to improve the user experience. Disney should resolve all of these issues sooner than later and the next major build and release of Disney+ should include all kinds of new features and improvements. While Disney Streaming Services has been working on the Disney+ platform...