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Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...

The evolution in autonomy and increase in the adoption of driver assistance systems have generated a need to sense and perceive the surrounding environment of a vehicle entirely and accurately. The fusion of forward-looking sensor data has given OEMs and Tier-I suppliers opportunities to offer multiple ADAS applications at low costs, while providin...

The anaerobic digestion market in the United States and Canada is growing rapidly and will continue expanding. Both countries are leveraging the potential of biogas produced through the anaerobic digestion (AD) of energy crops, agricultural waste, organic waste, and sewage sludge. As national programs aim to reduce methane emissions and align with ...

Major automotive OEMs globally are now incorporating active safety and automated vehicle technologies in their future vehicle line-ups to enhance safety and driver comfort. To gauge the suitability of each technology, continuous testing and validation is a must. Based on supportive legislation, several regions across the globe have been identified ...

Automatic Dependent Surveillance-Broadcast (ADS-B) is a next generation air traffic control (ATC) system, permitting air to air communication or air traffic coordination using a dedicated datalink to determine the aircrafts exact position in space. ADS-B is a technological solution that is being utilized in an effort to improve the efficiency and ...

This strategic insight provides a comprehensive overview of the evolving US mobile device trade-in and protection market, with a focus on critical trends in reverse logistics and the underlying economics of trade-in programs. As the market matures, trade-in initiatives are increasingly recognized not only for driving customer acquisition and return...

01 Feb 2023  |  North America  |  Market Research

North American Workwear and Uniforms Market, 2023–2027

Innovations, eCommerce, Sustainable Fabrics, and Fashion Trends to Drive Future Growth

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The North American workwear and uniforms market generated revenue of $10,559.5 million in 2022. Demand was driven by resurgent growth in employment after a drop-off during the early months of the COVID-19 pandemic and an inclination toward maintaining a professional look at the workplace. General workwear accounted for the largest market share, ...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...