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31 Jan 2020  |  North America  |  Market Research
Server-Side Ad Stitching Finds a Home in Live and Catch-Up
Server-Side Ad Stitching in Live and Catch-Up
Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...
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02 Dec 2019  |  North America  |  Market Research
The Challenges and Best Practices for Inserting Ads into OTT Downloadable Videos
AVOD Providers are Unsure About Integrating into an Ad-supported Business Model
The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...
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17 Dec 2019  |  North America  |  Market Research
NA and EU Sensor Data Fusion Strategies for ADAS and AD Systems, Forecast to 2025
Strategies Influencing Key Design Elements of E/E Architecture and Sourcing AD Software to Achieve L3 and Above Autonomy
The evolution in autonomy and increase in the adoption of driver assistance systems have generated a need to sense and perceive the surrounding environment of a vehicle entirely and accurately. The fusion of forward-looking sensor data has given OEMs and Tier-I suppliers opportunities to offer multiple ADAS applications at low costs, while providin...
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23 Jan 2019  |  North America  |  Market Research
Global Regulations, Budgeting and Testing for Autonomous Driving (AD) Solutions, 2018
AD Technologies Set for Take-off; North America to Take the Lead Initially
Major automotive OEMs globally are now incorporating active safety and automated vehicle technologies in their future vehicle line-ups to enhance safety and driver comfort. To gauge the suitability of each technology, continuous testing and validation is a must. Based on supportive legislation, several regions across the globe have been identified ...
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12 Oct 2021  |  North America  |  Market Research
Global Structural Heart Devices Growth Opportunities
The Rise of Disruptive Technologies Driven by Increasing Competitive Intensity
A plethora of percutaneous treatment approaches has led to clinical care innovations in cardiac interventions. The past decade witnessed more applications of novel, catheter-based treatments for structural heart diseases. Many of these non-surgical, catheter-based interventional procedures have been proven effective, consequently resulting in great...
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09 May 2019  |  North America  |  Market Outlook
Global Autonomous Driving (AD) Industry Outlook, 2019
1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership
The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...
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16 Apr 2007  |  North America  |  Market Research
North American Automatic Dependent Surveillance-Broadcast (ADS-B) Market Analysis
Automatic Dependent Surveillance-Broadcast (ADS-B) is a next generation air traffic control (ATC) system, permitting air to air communication or air traffic coordination using a dedicated datalink to determine the aircrafts exact position in space. ADS-B is a technological solution that is being utilized in an effort to improve the efficiency and ...
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27 Oct 2022  |  North America  |  Market Research
Insights on North American OEMs’ ADAS and AD Sensor Strategies
Push to L2+ and L3 will Drive Competitive Intensity and the Uptake of Cameras and LiDARs
Autonomous driving and ADAS features are on the rise in the NA market. Market participants that offer vehicles with L1 and L2 capabilities dominate the current market. A few of these OEMs also have vehicles with L2+ capabilities. Vehicles with L2+ ADAS and L3 AD capabilities will dominate the future of the NA ADAS and AD markets. Because of the ple...
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03 May 2022  |  North America  |  Market Outlook
Global Advanced Driver Assistance Systems (ADAS) and Autonomous Driving (AD) Industry, Outlook 2022
Future Growth Potential Enhanced by Opportunities in Assisted, Piloted Driving and Automated Vehicle Parking Features
The automotive industry is among the most affected by the COVID-19 pandemic and the ongoing semiconductor shortage. The resulting economic crisis impacted overall vehicle sales, leading to a delay in value chain components supply and technology introduction and a shift in consumer preferences. Original equipment manufacturers (OEMs) and value ch...
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17 Oct 2022  |  North America  |  Market Research
Space Force Capability Structure in North America
Multi-domain Offensive and Defensive Operations and High-intensity Networked and Informalized Warfare to Drive Future Force Generation and Capability-building Programs
The post-Cold War global liberation order—backed by Western leadership—has been challenged by the rise of political multipolarity. Wars in South and West Asia, the financial crisis of 2008, the annexation of Crimea, the COVID-19 pandemic, the Russo-Ukrainian War, and rising tensions across the Taiwan Strait have exposed global economic interdepende...
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