Future Growth Potential of Airline Economy Class due to Post pandemic Preference for Low cost Travel and Increased Regional Connectivity
09-Nov-2022
Global
Market Research
PE04-01-00-00-00
AE01648-GL-MR_27083
The economy-class seating segment was the most affected during the recent pandemic. Till July 2021, passengers were reluctant to fly due to economy-class seats offering the least privacy between co-passengers. However, these cabins are the cheapest on commercial flights; effective vaccination results helped raise the demand for air travel, and revenues from economy-class cabins increased.
The resumption of operations of low-cost carriers (LCCs) and ultra-low-cost carriers (ULCCs) (both models featuring all-economy-class cabins), which survived the pandemic, helped quicken the recovery of global air travel demand and regional connectivity. Start-up airlines, observing the success of LCCs and ULCCs, have been set up based on these 2 business models. Ticket prices and competitor price reviews drive the passenger choice factors for an economy-class product. The future trends (especially during the recovery period) indicate that ticket prices will be the first passenger influencer when selecting flight schedules. Airlines serving passengers through the full-service carrier (FSC) business model can provide even economy passengers with increased service offerings. However, the value assigned to these offerings may differ for each passenger.
The role of economy-class passengers is paramount for airlines in achieving their sustainability goals and targets. Original equipment manufacturers (OEMs) and airlines strive to implement sustainable solutions for economy cabins. The outlook for economy-class cabins appears promising during recovery and growth periods.
Key Issues Addressed:
- What are the important considerations for passengers while selecting their itinerary?
- What are the latest best practices and innovations in global economy cabins?
- What factors do airlines consider during the pricing management of economy class?
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Economy Seating Class
Growth Opportunities Fuel the Growth Pipeline Engine™
Introduction to Economy Seating
Passenger Perspectives on Economy Travel
Airline Perspective on Economy Travel
Pricing and Financial Considerations for Airlines
Sustainability
OEM Innovations in Economy Seating
Global Best Practices in Economy Seating
Outlook for Economy Seating
Growth Drivers
Growth Restraints
Growth Opportunity 1: ULCC Marketing Activities
Growth Opportunity 1: ULCC Marketing Activities (continued)
Growth Opportunity 2: In-flight Entertainment Technological Advancements
Growth Opportunity 2: In-flight Entertainment Technological Advancements (continued)
Growth Opportunity 3: Economy Class Privacy and Comfort Levels
Growth Opportunity 3: Economy Class Privacy and Comfort Levels (continued)
List of Exhibits
Legal Disclaimer
- Airline RPK Trends for Economy Seating, Global, January 2020–April 2022
- Economy Seating: Growth Drivers, Global, 2022–2032
- Economy Seating: Growth Restraints, Global, 2022–2032
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Key Issues Addressed:
- What are the important considerations for passengers while selecting their itinerary
- What are the latest best practices and innovations in global economy cabins
- What factors do airlines consider during the pricing management of economy class
| Deliverable Type | Market Research |
|---|---|
| Author | Vedhas Sabnis |
| Industries | Aerospace, Defence and Security |
| No Index | No |
| Is Prebook | No |
| List of Charts and Figures | Airline RPK Trends for Economy Seating, Global, January 2020–April 2022~ Economy Seating: Growth Drivers, Global, 2022–2032~ Economy Seating: Growth Restraints, Global, 2022–2032~ |
| Podcast | No |
| WIP Number | PE04-01-00-00-00 |
Commercial Aviation Economy Seating Growth Opportunities
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