Commercial Aviation Premium Economy Seating Growth Opportunities

Commercial Aviation Premium Economy Seating Growth Opportunities

Priority for Additional Personal Space and Affordability will Drive Demand

RELEASE DATE
28-Oct-2022
REGION
Global
Deliverable Type
Market Research
Research Code: PCE4-01-00-00-00
SKU: AE01637-GL-MT_27027
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Description

The premium economy seating class was introduced in the 1990s. Essential components are extra seat width, generous recline, and upgraded soft product offerings. Since the gulf between economy and business class prices and services is quite large, the premium economy class is seen as a more affordable solution with sufficient perks.

During the pandemic, air travelers have prioritized hygiene and privacy. Roomier premium economy cabins provide the same respite for these travelers and are in demand. Passengers tend to select the airline offering a premium economy class product based on cost, services or benefits, and other competitive offerings. Airlines analyze flight length and destination characteristics before making key product deployment decisions. Airlines across the globe have incorporated varied popular perks including priority boarding, baggage management, more meal choices, and onboard amenities.

Major seating manufacturers are improving passenger comfort with innovations such as lie-flat seats and lateral seat paddings that have the potential to propel the popularity of premium economy products.

Key Issues Addressed:

  • What do passengers consider most important when selecting their premium economy itinerary?
  • What factors influence airlines’ deployment of premium economy-equipped flights?
  • What are the latest best practices and innovations seen in premium economy cabins?

Table of Contents

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on the Premium Economy Seating Class

Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Drivers

Growth Restraints

Introduction to PE Seating

Passenger Perspective on PE Travel

Airline Perspective on PE Travel

Pricing and Financial Considerations for Airlines

Sustainability

Global Best Practices in PE Class

OEM Innovations in PE Class

Outlook for PE

Growth Opportunity 1: Premium Economy abins dded to Start-up irlines

Growth Opportunity 1: Premium Economy abins dded to Start-up irlines (continued)

Growth Opportunity 2: Better Prospects for Premium Economy Cabins Over Business Class for Low-cost Carriers

Growth Opportunity 2: Better Prospects for Premium Economy Cabins Over Business Class for Low-cost Carriers (continued)

Growth Opportunity 3: Addition of Fully Equipped Premium Economy Cabin on Long-range, Narrow-body Aircraft of Full-service Airlines

Growth Opportunity 3: Addition of Fully Equipped Premium Economy Cabin on Long-range, Narrow-body Aircraft of Full-service Airlines (continued)

List of Exhibits

Legal Disclaimer

The premium economy seating class was introduced in the 1990s. Essential components are extra seat width, generous recline, and upgraded soft product offerings. Since the gulf between economy and business class prices and services is quite large, the premium economy class is seen as a more affordable solution with sufficient perks. During the pandemic, air travelers have prioritized hygiene and privacy. Roomier premium economy cabins provide the same respite for these travelers and are in demand. Passengers tend to select the airline offering a premium economy class product based on cost, services or benefits, and other competitive offerings. Airlines analyze flight length and destination characteristics before making key product deployment decisions. Airlines across the globe have incorporated varied popular perks including priority boarding, baggage management, more meal choices, and onboard amenities. Major seating manufacturers are improving passenger comfort with innovations such as lie-flat seats and lateral seat paddings that have the potential to propel the popularity of premium economy products.--BEGIN PROMO--

Key Issues Addressed:

  • What do passengers consider most important when selecting their premium economy itinerary
  • What factors influence airlines’ deployment of premium economy-equipped flights
  • What are the latest best practices and innovations seen in premium economy cabins
More Information
Deliverable Type Market Research
Author Vedhas Sabnis
Industries Aerospace, Defence and Security
No Index No
Is Prebook No
Podcast No
WIP Number PCE4-01-00-00-00