Commercial Aviation First-class Seating Growth Opportunities

Commercial Aviation First-class Seating Growth Opportunities

Consistent Demand from Economic Powerhouses and Leisure Travelers and Strong Marketing Benefits will Drive Growth

RELEASE DATE
15-Dec-2022
REGION
Global
Deliverable Type
Market Research
Research Code: PE1C-01-00-00-00
SKU: AE01666-GL-MT_27268
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Description

First-class seating is usually feasible on widebody aircraft. The prolonged grounding of this aircraft type by airlines around the world due to the COVID-19 pandemic hindered the growth of this cabin class. Preference for new narrowbody aircraft also increased among airlines. The general trend before the pandemic was already skewed toward the replacement of first-class cabins with the more profitable combination of business-class and premium economy-class seats. The high capital and operational expenditure on providing first-class service was also one of the prime reasons for this replacement trend. While first-class products were popular with frequent flyers and the target customer bases, the financial implications on airlines needed to be addressed. The fact that first-class cabins are important from a marketing perspective is a strong argument for their retention. Airlines still flying aircraft with these cabins have utilized the abundant scope for innovation within these cabins. Investment in innovation and effective marketing strategies have resulted in the sustained high reputation of airlines' brands. The travel trends of the future hint at an increased preference for ultra-long-haul flights. Therefore, airlines should equip these flights with a combination of business-class and premium economy-class seating as they are practically unable to provide the quality of service usually expected by first-class passengers. While this may be a long-term restraint, the first-class product may still be highly profitable on certain routes.

Key Issues Addressed

  • What are the arguments for and against the implementation of first-class cabins in aircraft?
  • What important considerations do passengers analyze while selecting their itineraries?
  • What best practices and innovation have global first-class cabins seen over the past decade?

RESEARCH: INFOGRAPHIC

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Table of Contents

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on Commercial Aviation First-class Seating

Growth Opportunities Fuel the Growth Pipeline Engine™

Introduction to Commercial Aviation First-class Seating

Passenger Perspective on First-class Travel

Airline Perspective on First-class Cabins

Argument against First-class Cabins

Argument in Favor of First-class Cabins

Innovation Case Study: Etihad Airways—The Residence

Global Best Practices in First-class Offerings

Outlook for Commercial Aviation First-class Seating

Growth Drivers

Growth Restraints

Growth Opportunity 1: Sustainability Initiatives inside First-class Cabins

Growth Opportunity 1: Sustainability Initiatives inside First-class Cabins (continued)

Growth Opportunity 2: Sustainability Initiatives outside First-class Cabins

Growth Opportunity 2: Sustainability Initiatives outside First-class Cabins (continued)

Growth Opportunity 3: Attracting and Retaining Luxury Leisure Travelers

Growth Opportunity 3: Attracting and Retaining Luxury Leisure Travelers (continued)

List of Exhibits

Legal Disclaimer

First-class seating is usually feasible on widebody aircraft. The prolonged grounding of this aircraft type by airlines around the world due to the COVID-19 pandemic hindered the growth of this cabin class. Preference for new narrowbody aircraft also increased among airlines. The general trend before the pandemic was already skewed toward the replacement of first-class cabins with the more profitable combination of business-class and premium economy-class seats. The high capital and operational expenditure on providing first-class service was also one of the prime reasons for this replacement trend. While first-class products were popular with frequent flyers and the target customer bases, the financial implications on airlines needed to be addressed. The fact that first-class cabins are important from a marketing perspective is a strong argument for their retention. Airlines still flying aircraft with these cabins have utilized the abundant scope for innovation within these cabins. Investment in innovation and effective marketing strategies have resulted in the sustained high reputation of airlines' brands. The travel trends of the future hint at an increased preference for ultra-long-haul flights. Therefore, airlines should equip these flights with a combination of business-class and premium economy-class seating as they are practically unable to provide the quality of service usually expected by first-class passengers. While this may be a long-term restraint, the first-class product may still be highly profitable on certain routes.--BEGIN PROMO--

Key Issues Addressed

  • What are the arguments for and against the implementation of first-class cabins in aircraft
  • What important considerations do passengers analyze while selecting their itineraries
  • What best practices and innovation have global first-class cabins seen over the past decade
More Information
Deliverable Type Market Research
Author Vedhas Sabnis
Industries Aerospace, Defence and Security
No Index No
Is Prebook No
Keyword 1 Commercial Aircraft Seating Market
Keyword 2 Commercial Aviation Business Class Seating Growth
Keyword 3 Aircraft Seating Market
Podcast No
WIP Number PE1C-01-00-00-00