Competitive Benchmarking of OEM Mobility Strategies

Shared Mobility Solutions, Autonomous Technology, and Connected Living Solutions are on the OEM Radar

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The trend of digital disruption is set to revolutionize the automotive industry. The value is shifting from individual consumption to collaborative consumption. OEMs are joining this trend and are looking at alternative sources of revenue. In the short-medium term, they are likely to launch their own mobility services in partnership with mobility start-ups that provide these services. The next major trend is the launching of their own mobility sub-brands, under which all the mobility-related projects will be unified. In the medium-long term, more traction will be seen in terms of launching self-driving cars and connected living solutions.

Table of Contents

1. Executive Summary
Key Findings
Evolution of OEM Capabilities
OEM Mobility Strategies—An Overview
Why are OEMs Launching Mobility Sub-brands?
Comparison of OEMs’ Mobility Strategies
New Mobility Business Models
Comparative Analysis of OEMs’ Mobility Initiatives
Comparative nalysis of OEMs’ Mobility Regional Presence
OEM Investments—An Overview
OEM Investments—A Snapshot
OEM Investments—A Snapshot
OEM Mobility Capabilities Map
Current Trends and Future Outlook
2. Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Research Background
Research Methodology
3. Comparative Positioning of OEMs’ Shared Mobility Business Models
Definition of Carsharing
OEMs and Carsharing—Region-wise Analysis
OEMs and Carsharing—Heatmap
OEMs and Carsharing—Strategies
Be-driven Business Models—Ridesharing/Taxi Hailing/Shuttle
Region-wise Analysis of OEMs’ Be-driven Business Models
OEMs’ Be-driven Initiatives—Next Steps
OEMs and Investments in Be-driven Models
OEMs’ Be-driven Initiatives—Strategies
Integrated Mobility
OEMs’ Integrated Mobility Initiatives
OEMs’ Integrated Mobility Initiatives—Strategies
OEMs Partner with Global Cities for Transportation
Smart Parking
Region-wise Analysis of OEMs’ Smart Parking Initiatives
OEMs’ Smart Parking Initiatives—Strategies
eMobility Solutions
OEMs’ eMobility Initiatives—Strategies
OEMs—Connected Living
OEMs—Autonomous Driving Key Initiatives
OEMs and the Utilization of Big Data from Mobility Projects
OEMs and Usage-based Insurance
4. Mobility Profiles—Daimler
Daimler—Mobility Vision
Daimler Group Structure and Where Mobility Fits in
MoovelGmBH
Daimler’s Unified Digital Platform
CarGo Profile
Daimler’s Investment in Ride Hailing Services
Daimler Ridesharing and Leasing Projects
Daimler’s Smart Parking Projects
Daimler—Other Mobility Projects
Daimler’s Car2Share Mobility Sub-brand
Mercedes Benz Rent
Daimler Corporate Carsharing
Mercedes Benz CASE
Mercedes Benz Research & Development North America (MBRDNA)
Daimler—Autonomous and Connected Living Initiatives
Daimler—Past, Present, and Future
Daimler—Key Takeaways
5. BMW Group
BMW—Mobility Vision
BMW Group Structure and Where Mobility Fits in
BMW iVentures
Role of BMW’s VC Arms in Supporting Mobility Initiatives
Moovit
BMW DriveNow Profile
BMW ReachNow
BMW and Leasing
AlphaCity Profile
AlphaElectric Profile
BMW and Location-based User Guides
BMW Smart Parking Projects—JustPark (ParkatmyHouse)
BMW—Technology Investments
BMW Ridesharing and Taxi Projects
BMW Partnership with OlaCabs
BMW—Energy Solutions
BMW—Autonomous and Connected Living Initiatives
BMW Group—Past, Present, and Future
BMW Group—Key Takeaways
6. Volkswagen Group
Volkswagen—Mobility Vision
Volkswagen Group Structure and Where Mobility Fits in
Volkswagen Business Mobility Vision
Volkswagen Moia
Volkswagen Mobility Services—Carsharing
Volkswagen Investments
Volkswagen Mobility Services—Rental Services
7. Porsche
Volkswagen Group Porsche Digital Lab
8. Audi
Audi—Key Mobility Initiatives
Audi—Investment in Silvercar
Volkswagen—Autonomous and Connected Living Initiatives
Volkswagen—Past, Present, and Future
Volkswagen—Key Takeaways
9. General Motors
General Motors—Mobility Vision
General Motors’ Structure and Where Mobility Fits in
General Motors’ Mobility Vision
Maven Electric Carsharing
General Motors—PP Carsharing Projects
Other Mobility Projects
General Motors—Mobility Projects in China
General Motors and Lyft Partnership
General Motors’ Partnership with Uber
Role of General Motors’ VC Arms in Supporting Mobility Initiatives
General Motors—Autonomous and Connected Living Initiatives
General Motors—Past, Present, and Future
General Motors—Key Takeaways
10. Ford Motor Company
Ford Motor Company—Mobility Vision
Ford Group Structure and Where Mobility Fits in
Ford Smart Mobility LLC
Ford—Techstars Mobility Challenge
Ford Pass—Unified Digital Platform
Ford Motor Company—Carsharing Projects
Ford Credit Link—Lease Sharing
Ford Motor Company—Smart Parking Projects
Ford Motor Company—Dynamic Shuttle and Bikesharing
Ford Motor Company Mobility Experiments—A Snapshot
Ford Motor Company Mobility Experiments
Ford Motor Company Mobility Partnerships
Ford Motor Company—Autonomous and Connected Living Initiatives
Ford Motor Company—Past, Present, and Future
Ford Motor Company—Key Takeaways
11. Toyota Motor Group
Toyota Motor Group—Mobility Vision
Toyota Motor Group and Where Mobility Fits in
Toyota Connected Inc
Toyota Motor Group Mobility Service Platform
Toyota Motor Group Carsharing and Car Rental Projects
Toyota Motor Group—Carsharing Projects
Toyota Motor Group—Ride Hailing Projects
Toyota Motor Group—Autonomous and Connected Living Initiatives
Toyota Motor Group—Past, Present, and Future
Toyota Motor Group—Key Takeaways
12. Groupe PSA
Groupe PSA—Mobility Vision
PSA Peugeot Citroën Group Structure and Where Mobility Fits in
Groupe PSA Mobility Vision
Groupe PSA and Bollore Partnership
Groupe PSA VC Initiative
Groupe PSA—Mobility Initiatives
Groupe PSA—Autonomous and Connected Living Initiatives
Groupe PSA—Past, Present, and Future
Groupe PSA—Key Takeaways
13. Jaguar Land Rover
Jaguar Land Rover Group Structure
Jaguar Land Rover InMotion
Jaguar Land Rover InMotion—Current Experiments
Jaguar Land Rover—Autonomous and Connected Living Initiatives
Jaguar Land Rover—Past, Present, and Future
Jaguar Land Rover—Key Takeaways
14. Renault-Nissan
Renault-Nissan
Renault-Nissan Alliance—Mobility Projects
Renault Groupe—Carsharing Projects
Nissan Motor Corp—Carsharing Projects
Nissan Intelligent Get and Go Carsharing Service
Renault-Nissan—Autonomous and Connected Living Initiatives
Renault-Nissan—Past, Present, and Future
Renault-Nissan—Key Takeaways
15. Honda Group
Honda Group Structure and Mobility Initiatives
Honda Group—Autonomous and Connected Living Initiatives
Honda Group—Key Takeaways
Hyundai Group
Hyundai Group Structure
Hyundai Group Carsharing—Fuel Cell Mobility Programs
Hyundai Group and WaiveCar Partnership
Hyundai Group—Autonomous and Connected Living Initiatives
Hyundai Group—Key Takeaways
16.
17. Fiat Chrysler Automobiles
Fiat Chrysler Automobiles’ Group Structure
Fiat Chrysler Automobiles’ Carsharing Initiatives
Fiat Chrysler Automobiles’ Enjoy Profile
Fiat Chrysler Automobiles—Autonomous and Connected Living Initiatives
Fiat Chrysler Automobiles—Key Takeaways
18. Volvo Group
Volvo Group Structure
Volvo Group Mobility Initiatives
Volvo Group Car Rent
Lynk& Co—A Volvo and Geely Partnership
Volvo Group—Autonomous and Connected Living Initiatives
Volvo Group—Key Takeaways
19. Growth Opportunities and Companies to Action
Growth Opportunity—Mobility Business Models
Strategic Imperatives for Success and Growth
20. Key Conclusions and Recommendations
Key Findings
Key Conclusions and Future Outlook
The Last Word—3 Big Predictions
Legal Disclaimer
21. Appendix
Abbreviations and Acronyms Used
Market Engineering Methodology


List of Figures & Charts

1. OEM Mobility Strategies: Key Takeaways, Global, 2015
2. OEM Mobility Strategies: Evolution of Services, Global, 2015
3. OEM Mobility Strategies: OEM Strategies, Global, 2015
4. OEM Mobility Strategies: Mobility Sub-brands, Global, 2015
5. OEM Mobility Strategies: Comparison of Mobility Strategies, Global, 2015
6. OEM Mobility Strategies: Regional Summary of OEMs, Global, 2015
7. OEM Mobility Strategies: OEM Investments, Global, 2015
8. OEM Mobility Strategies: Current Trends and Future Outlook, Global, 2015–2025
9. OEM Mobility Strategies: Partial List of Participants, Global, 2015
10. OEM Mobility Strategies: Carsharing, Global, 2015
11. OEM Mobility Strategies: Region-wise Analysis of Carsharing, Global, 2015
12. OEM Mobility Strategies: Carsharing Strategies, Global, 2015
13. OEM Mobility Strategies: Be-driven Business Models, Global, 2015
14. OEM Mobility Strategies: Region-wise Analysis Be-driven Initiatives, Global, 2015
15. OEM Mobility Strategies: Be-driven Model Strategies, Global, 2015
16. OEM Mobility Strategies: Be-driven Model Strategies, Global, 2015
17. OEM Mobility Strategies: Integrated Mobility, Global, 2015
18. OEM Mobility Strategies: Integrated Mobility Initiatives, Global, 2015
19. OEM Mobility Strategies: OEMs and Cities, Global, 2015
20. OEM Mobility Strategies: Smart Parking, Global, 2015
21. OEM Mobility Strategies: Smart Parking Initiatives, Global, 2015
22. OEM Mobility Strategies: Smart Parking Key Findings, Global, 2015
23. OEM Mobility Strategies: eMobility Solutions, Global, 2015
24. OEM Mobility Strategies: Connected Living Solutions, Global, 2015
25. OEM Mobility Strategies: Autonomous Driving Initiatives, Global, 2015
26. OEM Mobility Strategies: Big Data, Global, 2015
27. OEM Mobility Strategies: UBI, Global, 2015
28. OEM Mobility Strategies: Daimler, Global, 2015
29. OEM Mobility Strategies: Moovel, Global, 2015
30. OEM Mobility Strategies: Mercedes Me, Global, 2015
31. OEM Mobility Strategies: Car2Go, Global, 2015
32. Car2Go Details, Global, 2016
33. OEM Mobility Strategies: Ride Hailing Services, Global, 2015
34. OEM Mobility Strategies: Ridesharing and Leasing Projects, Global, 2015
35. OEM Mobility Strategies: Smart Parking Projects, Global, 2015
36. OEM Mobility Strategies: Other Mobility Projects, Global, 2015
37. OEM Mobility Strategies: Car2Share Brand, Global, 2015
38. OEM Mobility Strategies: Mercedes Benz Rent, Global, 2015
39. OEM Mobility Strategies: Daimler Corporate Carsharing, Global, 2015
40. OEM Mobility Strategies: Mercedes Benz CASE, Global, 2015
41. OEM Mobility Strategies: MBRDNA, Global, 2015
42. OEM Mobility Strategies: Daimler—Autonomous and Connected Living Technologies, Global, 2015
43. OEM Mobility Strategies: Daimler—Roadmap, Global, 2015
44. OEM Mobility Strategies: Daimler Key Takeaways, Global, 2015
45. OEM Mobility Strategies: BMW Group, Global, 2015
46. OEM Mobility Strategies: BMW iVentures, Global, 2015
47. OEM Mobility Strategies: BMW iVentures, Global, 2015
48. OEM Mobility Strategies: Moovit, Global, 2015
49. OEM Mobility Strategies: DriveNow, Global, 2015
50. OEM Mobility Strategies: ReachNow, Global, 2015
51. OEM Mobility Strategies: AlphaCity, Global, 2015
52. OEM Mobility Strategies: AlphaElectric, Global, 2015
53. OEM Mobility Strategies: Location-based User Guides, Global, 2015
54. OEM Mobility Strategies: Smart Parking Programs, Global, 2015
55. OEM Mobility Strategies: Smart Parking Programs, Global, 2015
56. OEM Mobility Strategies: Ridesharing and Taxi Projects, Global, 2015
57. OEM Mobility Strategies: BMW and Ola, Global, 2015
58. OEM Mobility Strategies: Energy Projects, Global, 2015
59. OEM Mobility Strategies: BMW—Autonomous and Connected Living Technologies, Global, 2015
60. OEM Mobility Strategies: BMW—Roadmap, Global, 2015
61. OEM Mobility Strategies: BMW Key Takeaways, Global, 2015
62. OEM Mobility Strategies: Volkswagen, Global, 2015
63. OEM Mobility Strategies: VW Mobility Vision and Fit, Global, 2015
64. OEM Mobility Strategies: Moia, Global, 2015
65. OEM Mobility Strategies: VW Mobility Services, Europe, 2016
66. OEM Mobility Strategies: VW Partnership with Gett, Europe, 2016
67. OEM Mobility Strategies: Rental Services, China, 2015
68. OEM Mobility Strategies: VW Digital Labs, Global, 2015
69. OEM Mobility Strategies: Audi Carsharing, Global, 2015
70. OEM Mobility Strategies: VW—Autonomous and Connected Living Initiatives, Global, 2016
71. OEM Mobility Strategies: VW—Roadmap, Global, 2015
72. OEM Mobility Strategies: Volkswagen Group Key Takeaways, Global, 2015
73. OEM Mobility Strategies: General Motors, Global, 2015
74. OEM Mobility Strategies: GM Mobility Vision and Fit, Global, 2015
75. OEM Mobility Strategies: Maven Carsharing, Global, 2015
76. OEM Mobility Strategies: CarUnity, Global, 2015
77. OEM Mobility Strategies: Other Mobility Projects, Global, 2015
78. OEM Mobility Strategies: Mobility Projects, China, 2015
79. OEM Mobility Strategies: GM and Lyft, Global, 2015
80. OEM Mobility Strategies: GM and Uber, Global, 2015
81. OEM Mobility Strategies: GM—Autonomous and Connected Living Technologies, Global, 2015
82. OEM Mobility Strategies: GM—Roadmap, Global, 2015
83. OEM Mobility Strategies: GM Group Key Takeaways, Global, 2015
84. OEM Mobility Strategies: Ford Motor Company, Global, 2015
85. OEM Mobility Strategies: Ford Smart Mobility LLC, Global, 2015
86. OEM Mobility Strategies: Techstars Mobility, Global, 2015
87. OEM Mobility Strategies: Ford Credit Link Program, Global, 2015
88. OEM Mobility Strategies: Ford Smart Parking Projects, Global, 2015
89. OEM Mobility Strategies: Dynamic Shuttle and Bikesharing, Global, 2015
90. OEM Mobility Strategies: Ford Mobility Experiments, Global, 2015
91. OEM Mobility Strategies: Ford Smart Parking Projects, Global, 2015
92. OEM Mobility Strategies: Ford Mobility Investments, Global, 2015
93. OEM Mobility Strategies: Ford Motors—Autonomous and Connected Living Technologies, Global, 2015
94. OEM Mobility Strategies: Ford—Roadmap, Global, 2015
95. OEM Mobility Strategies: Ford Group Key Takeaways, Global, 2015
96. OEM Mobility Strategies: Toyota Motor Corp, Global, 2015
97. OEM Mobility Strategies: Toyota Connected Inc, Global, 2015
98. OEM Mobility Strategies: Toyota Connected Inc, Global, 2015
99. OEM Mobility Strategies: Toyota Carsharing Projects, Global, 2015
100. OEM Mobility Strategies: Toyota Ride Hailing Projects, Global, 2015
101. OEM Mobility Strategies: Toyota Motors—Autonomous and Connected Living Technologies, Global, 2015
102. OEM Mobility Strategies: Toyota—Roadmap, Global, 2015
103. OEM Mobility Strategies: Toyota Group Key Takeaways, Global, 2015
104. OEM Mobility Strategies: Groupe PSA, Global, 2015
105. OEM Mobility Strategies: Groupe PSA Mobility Vision and Fit, Global, 2015
106. OEM Mobility Strategies: Groupe PSA Mobility Vision, Global, 2015
107. OEM Mobility Strategies: PSA and Bollore Partnership, US, 2015
108. OEM Mobility Strategies: PSA VC Initiative, Europe, 2015
109. OEM Mobility Strategies: Mobility Initiatives, Global, 2015
110. OEM Mobility Strategies: Groupe PSA—Autonomous and Connected Living Technologies, Global, 2015
111. OEM Mobility Strategies: Groupe PSA—Roadmap, Global, 2015
112. OEM Mobility Strategies: Groupe PSA Key Takeaways, Global, 2015
113. OEM Mobility Strategies: InMotion, Global, 2015
114. OEM Mobility Strategies: InMotion Experiments, Global, 2015
115. OEM Mobility Strategies: JLR—Autonomous and Connected Living Technologies, Global, 2015
116. OEM Mobility Strategies: JLR—Roadmap, Global, 2015
117. OEM Mobility Strategies: JLR Group Key Takeaways, Global, 2015
118. OEM Mobility Strategies: Renault-Nissan Alliance Mobility Projects, Global, 2015
119. OEM Mobility Strategies: Renault Carsharing Projects, Global, 2015
120. OEM Mobility Strategies: Nissan Carsharing Projects, Global, 2015
121. OEM Mobility Strategies: Nissan Get and Go Carshare, Global, 2015
122. OEM Mobility Strategies: Renault-Nissan—Autonomous and Connected Car Technologies, Global, 2015
123. OEM Mobility Strategies: Renault-Nissan—Roadmap, Global, 2015
124. OEM Mobility Strategies: Renault-Nissan Key Takeaways, Global, 2015
125. OEM Mobility Strategies: Honda—Autonomous and Connected Car Technologies, Global, 2015
126. OEM Mobility Strategies: Honda Key Takeaways, Global, 2015
127. OEM Mobility Strategies: Fuel Cell Mobility Programs, Europe, 2015
128. OEM Mobility Strategies: Hyundai and WaiveCar, Global, 2015
129. OEM Mobility Strategies: Hyundai–Autonomous and Connected Car Technologies, Global, 2015
130. OEM Mobility Strategies: Hyundai—Roadmap, Global, 2015
131. OEM Mobility Strategies: FCA Group Structure, Global, 2015
132. OEM Mobility Strategies: FCA Carsharing, Global, 2015
133. OEM Mobility Strategies: Enjoy, Company Profile, Global, 2015
134. OEM Mobility Strategies: FCA—Autonomous and Connected Car Technologies, Global, 2015
135. OEM Mobility Strategies: FCA Key Takeaways, Global, 2015
136. OEM Mobility Strategies: Volvo Mobility Initiatives, Global, 2015
137. OEM Mobility Strategies: Volvo Car Rent, Global, 2015
138. OEM Mobility Strategies: Lynk& Co, Global, 2015
139. OEM Mobility Strategies: Volvo—Autonomous and Connected Car Technologies, Global, 2015
140. OEM Mobility Strategy: Volvo Key Takeaways, Global, 2015
141. OEM Mobility Strategies: Strategic Imperatives for Success and Growth, Global, 2015
142. OEM Mobility Strategies: Key Findings, Global, 2015
143. OEM Mobility Strategies: Conclusions and So What Analysis, Global, 2015–2025


1. OEM Mobility Strategies: New Mobility Business Models, Global, 2015
2. OEM Mobility Strategies: Key Investments, Global, 2015
3. OEM Mobility Strategies: Daimler Group Structure, Global, 2015
4. OEM Mobility Strategies: Moovel, Global, 2015
5. Member and Vehicle Growth, Global, 2011–2016
6. OEM Mobility Strategies: BMW Group Structure, Global, 2015
7. Member and Vehicle Growth, Global, 2011–2016
8. OEM Mobility Strategies: Alphabet, Global, 2015
9. OEM Mobility Strategies: VW Group Structure, Global, 2015
10. OEM Mobility Strategies: Audi Mobility Vision and Fit, Global, 2016
11. OEM Mobility Strategies: GM Group Structure, Global, 2015
12. OEM Mobility Strategies: GMVentures, Global, 2015
13. OEM Mobility Strategies: Ford Group Structure, Global, 2015
14. OEM Mobility Strategies: Ford Pass, Global, 2015
15. OEM Mobility Strategies: Ford Carsharing Projects, Global, 2015
16. OEM Mobility Strategies: Toyota Motor Corp, Global, 2015
17. OEM Mobility Strategies: Groupe PSA Structure, Global, 2015
18. OEM Mobility Strategies: JLR Group Structure, Global, 2015
19. OEM Mobility Strategies: Renault-Nissan, Global, 2015
20. OEM Mobility Strategies: Honda Motor Group, Global, 2015
21. OEM Mobility Strategies: Hyundai Motor Group, Global, 2015
22. Member and Vehicle Growth, Global, 2013–2015
23. OEM Mobility Strategies: Volvo Group, Global, 2015
24. OEM Mobility Strategies: Volvo Car Rent, Global, 2015



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