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Benchmarking of OEMs’ Mobility Strategies
Benchmarking of OEMs’ Mobility Strategies
From Mobility Service to Purpose-built Vehicle for Shared Mobility—Shifting Growth Strategies for OEMs
16-Nov-2022
Global
Description
People are moving away from car ownership to usership models. As cost of ownership and cities' push for sustainable modes increase, the uptake of alternative mobility modes will also rise.
Cities are framing regulations to promote the use of shared mobility modes. With car ownership set to decrease, OEMs are looking at expanding the relevance of their service lines and exerting greater control over the customer value chain. From supplying vehicles for shared mobility to operating shared service and offering aftermarket and fleet management services, OEMs are expanding their capabilities. Mergers, acquisitions, portfolio expansions, and product development and manufacturing capabilities will create new entry barriers over the next 5 years. The OEM approach to future mobility products and services is based on their capability to offer fully connected, automated, and digital experiences over 5 to 8 years.
This research service aims to understand the global presence of OEMs in shared mobility (products and services) and to explore new opportunities for growth. The study offers top-level analysis of various automakers and benchmarks their mobility solutions. Mercedes Benz, BMW, Stellantis, Renault Group, Volkswagen(Skoda, SEAT, and Porsche), Nissan Group, General Motors, Toyota Group, Volvo Group, Honda Group, Hyundai (Kia), and Ford Group are some of the OEMs covered here. Mobility services include carsharing, ride-hailing, flexible leasing and subscription, demand-responsive transit, micromobility sharing, ridesharing, parking, charging, and autonomous shared (shuttle and robotaxi) solutions.
Key Conclusion
1. Cities are proactively addressing post-pandemic changes in mobility patterns but would like to retain the best of such change; this will drive the uptake of shared and connected mobility modes
2. OEMs can leverage these platforms to bring their own vehicles into the fleet, which offers mobility operators certain benefits, in terms of operating cost.
3. Though the primary design focus of purpose-built vehicles is sharing space, it will move to address demand from passenger/goods transport and autonomous mobility.
Table of Contents
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on OEMs’ Mobility Strategies
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
Segmentation
Shared Mobility—Competitors
Growth Drivers
Growth Restraints
Key Findings
Why Are OEMs Launching Mobility Sub-brands?
Evolution of OEM Mobility Capabilities
OEM Mobility Strategy Approaches Taken
Comparison of OEMs’ Mobility Sub-brands and Strategies
Comparative Analysis of OEMs’ Mobility Initiatives
OEMs and the Drive-yourself Segment—Heatmap
OEMs and the Be-driven Segment—Heatmap
Why Automakers Develop PBVs
Autonomous MaaS
OEM Mobility Capabilities
Trends and Future Outlook
Competitive Environment
Conclusion
The Mercedes Benz AG Group Structure and Where Mobility Fits In
The Mercedes Benz AG Group Structure and Where Mobility Fits In (continued)
The Mercedes-Benz Group—Coverage in Mobility Solutions and Autonomous Mobility (Past to Present)
The BMW Group Structure and Where Mobility Fits In
The BMW Group Structure and Where Mobility Fits In (continued)
The BMW Group—Investments through BMW iVentures
The BMW Group—Alphabet Overview
Your Now Overview
Mercedes Benz and the BMW Group—Mobility Initiatives Overview through the Now Brand
Overview of Your Now Joint Ventures
Overview of ShareNow Brand (Now Free2Move)
FREE NOW Brand Overview
Overview of the FREE NOW Brand (continued)
Overview of the CHARGE NOW Brand
Mercedes Benz and BMW—The Way Ahead
The Volkswagen Group Structure and Where Mobility Fits In
The Volkswagen Group Structure and Where Mobility Fits In (continued)
The Volkswagen Group—Investment Overview
The New AUTO Strategy—The Volkswagen Group
The Volkswagen Group—Mobility Initiatives Overview Through Its Mobility Brand (Including Skoda and SEAT)
MOIA—An Overview
Europcar Mobility Group—Overview and Strategy
WeShare (acquired by Miles Mobility)—Overview
SEAT—Mobility Services Overview
A Smart and Sustainable Island—The Greek Island of Astypalea
Skoda Auto DigiLab
Porsche—Mobility Initiatives Overview
The Volkswagen Group—Autonomous Shared Mobility
The Volkswagen Group—The Way Ahead
The Stellantis Group Structure and Where Mobility Fits In
Stellantis Group Structure and Where Mobility Fits In (continued)
The Stellantis Group—Mobility Initiatives Overview through the Free2move Brand
Free2move’s Overall Portfolio for its Customers
The Free2move Brand—The Dare 2030 Strategy
The Free2move Brand—Overview and USP
The Free2move Brand—Regional Presence
Stellantis Ventures
Overview of Free2move Carsharing
Free2move—Business Solutions
Leasys—Overview
The Stellantis Group—The Way Ahead
The Renault Group Structure and Where Mobility Fits In
The Renault Group Structure and Where Mobility Fits In (continued)
The Renault Group—Mobility Initiatives Overview through the Mobilize Brand
Mobilize—Integrated Software System
Mobilize—Overview of PBVs and Use Cases
Vehicles as a Platform Service for Multiple Customer Touchpoints and Recurring Revenues
Mobilize Limo—The VaaS Solution for Ride-hailing
Mobilize Duo—A Deep Dive
Mobilize—Shared Mobility Brand Overview
Mobilize—Carsharing Service Overview
Mobilize—Other Shared Mobility Initiatives Overview
The Renault Group—The Way Ahead
The Nissan Group Structure and Where Mobility Fits In
The Nissan Group Structure and Where Mobility Fits In (continued)
Nissan Motor—Mobility Initiatives Overview
The Nissan Group—The Way Ahead
The Toyota Group Structure and Where Mobility Fits In
The Toyota Group Structure and Where Mobility Fits In (continued)
Toyota Group—Mobility Initiatives Overview through the Kinto Brand
The Toyota Motor Group Mobility Service Platform (MSP)
The Toyota Motor Group—Kinto Mobility
The Toyota Group—Investment Overview
Woven Planet Holdings
Woven City Overview
Woven City—Development Themes
The Toyota Group—Shared Autonomous Mobility
The Toyota Group—The Way Ahead
The GM Group Structure and Where Mobility Fits In
The GM Group Structure and Where Mobility Fits In (continued)
Cruise—A Timeline Overview
Cruise—Highlights
GM—The Way Ahead
The Volvo Group Structure and Where Mobility Fits In
The Volvo Group Structure and Where Mobility Fits In (continued)
The Volvo Group—Mobility Initiatives Overview
Volvo Cars Mobility (M)
Autonomous Shared Mobility Through Partnerships
Volvo Group—The Way Ahead
The Hyundai Group Structure and Where Mobility Fits In
The Hyundai Group Structure and Where Mobility Fits In (continued)
The Hyundai Group—Mobility Initiatives Overview
The Hyundai—Mobility Initiatives Overview
Motional—Aptiv and Hyundai Group Joint Venture
Kia Mobility—Overview
Kia’s PBV Strategy
Unique PBV from Hyundai
The Hyundai Group—The Way Ahead
The Honda Group Structure and Where Mobility Fits In
The Honda Group Structure and Where Mobility Fits In (continued)
The Honda Group—Mobility Initiatives Overview
The Honda Motor—Mobility Initiatives Overview
The Honda Group—The Way Ahead
The Ford Motor Group Structure and Where Mobility Fits In
The Ford Motor Group Structure and Where Mobility Fits In (continued)
The Ford Motor Group—Mobility Initiatives Overview
Ford—The Way Ahead
Growth Opportunity 1—Vehicle Usership models
Growth Opportunity 1—Vehicle Usership Models (continued)
Growth Opportunity 2—Vehicle Suppliers for Shared Fleet
Growth Opportunity 2—Vehicle Suppliers for Shared Fleets (continued)
Growth Opportunity 3—Towards PBV and VaaS models
Growth Opportunity 3—Towards PBV and VaaS Models (continued)
Your Next Steps
Why Frost, Why Now?
List of Exhibits
Legal Disclaimer
Popular Topics
Key Conclusion
1. Cities are proactively addressing post-pandemic changes in mobility patterns but would like to retain the best of such change; this will drive the uptake of shared and connected mobility modes
2. OEMs can leverage these platforms to bring their own vehicles into the fleet, which offers mobility operators certain benefits, in terms of operating cost.
3. Though the primary design focus of purpose-built vehicles is sharing space, it will move to address demand from passenger/goods transport and autonomous mobility.
| Author | Avishar Dutta |
|---|---|
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Podcast | No |
| WIP Number | MGBC-01-00-00-00 |